MailUp - January 21, 2015

New MailUp list building tools and form builder released

With the new 8.7 release of the MailUp email marketing software platform new list building functionality was added, including a drag and drop form builder.

The New List Building Tools Tab

The new List building tools tab replaces the previous Subscription forms tab and it is a redesigned section with a new drag and drop form builder, along with a subscribe button tool, and email sign-up pop-up integration with PadiAct. All displayed in the subscription forms view below. Also plugins for Drupal, Magento, and WordPress will help marketers to retrieve new subscribers from those applications. A new Facebook app is on the roadmap.


A New Drag and Drop Form Builder

The new email subscription form builder allows marketers to create their your own custom sign-up forms in simple drag-and-drop fashion without the need for any HTML knowledge. Form elements like custom fields, drop-down menus, radio buttons, check boxes, etc. can be picked and drop them into the canvas. Below is a screenshot of how the email block drag-&-dropped into place.


After completion, marketers can either paste the HTML code of the form back into a webpage on their own website or use a MailUp hosted version and link to it.
The form builder has a number of specific features:

  • Sign-up to multiple mailing lists. A marketer can build its sign-up form to include subscription to multiple mailing lists. Each label represents a list in their email marketing software.
  • Map custom fields easily. The form builder maps the correct recipient field IDs to form elements for you. Select from a drop-down which custom field in you want to save that information to.
  • Mobile-ready and responsive sign-up forms. All forms designed by the Form builder use HTML5 markup. The hosted version will also include custom CSS to make the form responsive (i.e. ready for mobile devices).

MailUp Subscribe Button Tool

The new subscribe button tool is best used for when you’re looking for a simple sign-up button to insert in your website. This can be done in three steps: A marketer designs the button, links it to a form built with the form builder and gets the HTML code. This can then be can published on any Web page.

Additional Subscriber Activity Filters for MailUp

In the new release several updates were made, including improved Activity filters which allow for segmenting subscribers based on their recent email activity (e.g. opened an email). Activity filters are also the basis for setting up drip campaigns and sending triggered emails. In MailUp 8.7the new setting: “exactly X day(s) ago” is introduced.

Check out our full MailUp review here.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


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The MailUp email and SMS delivery platform combines email marketing and automation tools with SMTP relay for transactional emails and plugins for e-commerce, CRM, and CMS systems.
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