Mailjet - September 25, 2018

Mailjet introduces the Collaboration Toolkit

Mailjet just launched their Collaboration Toolkit, a set of features that help teams work faster, together on email.

Many companies working on email marketing suffer from inefficient collaboration that results in time lost from miscommunication, waiting for feedback and approvals, accidentally-sent emails, and more. Addressing these issues, Mailjet’s Collaboration Toolkit makes multiple-user email creation, sending and management faster and easier.

Mailjet introduces the following features as a part of the Collaboration toolkit:

● Real-Time Collaboration & Comments
● Locking, Saving & Linking Sections
● Role Management & Publication Requests

Real-Time Collaboration & Comments

Mailjet Collaboration Toolkit

Real-time Collaboration allows users to work on the same template or campaign simultaneously (imagine Google Docs, for email). If a user is working on an email section, others won’t be able to edit that section, until that user is done.

Users can add comments on specific sections and reply to others. They can also edit, delete, resolve, and reopen comments.

The real-time email collaboration features render multiple-user email creation more seamless and less cluttered. All exchanges happen in one place; Mailjet’s drag-and-drop editor Passport.

Locking, Saving & Linking Sections

Lock the style and/or content of specific sections to make sure that other users don’t change them. Locked sections cannot be modified or deleted by other users. This is especially important for companies who need tight control on their branding and messaging. Save sections to use them in other emails.

Linking sections from different templates will propagate edits between linked sections. This type of batch update is useful to keep emails brand-aligned and saves time for companies who may have many templates that all need updating. For example, editing the company logo in a linked header will also change the logo in other linked templates.

Role Management & Publication Requests

Finally, marketing departments work with many contributors (including outside agencies) on their emails. This makes the need for control very important. Through Mailjet’s extended role management system, companies can customize user roles or assign them predefined ones based on their specific tasks and responsibilities.

Ensure all emails sent are approved by a manager by restricting users from publishing emails without permission.

Who is Collaboration Toolkit for?

The Collaboration Toolkit is especially interesting for certain companies and users.

  • Marketing teams with multiple contributors working on emails together.
  • Companies that require collaboration between marketing and developer teams.
  • Companies who rely on both internal and external teams/agencies to conduct their emailing activities.
  • Companies with robust email strategies.
  • Companies that have time-to-publish on email campaigns as a top priority.

Collaboration Toolkit availability and upcoming features

The Mailjet Collaboration Toolkit is available for all Premium users, except Publication Requests, which is only for Enterprise customers. Mailjet told us they are set to launch more features, to improve email collaboration including an action log.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


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