MailChimp - September 12, 2019

MailChimp increases prices for loyal customers

Earlier this year, the email marketing service, MailChimp changed its pricing model moving from an (active) subscriber-based model to one which is more typical in CRM:
Charging based on how many contacts you have (even if they are unsubscribed).

Current customers were “grandfathered” with their old pricing based on active subscriber counts. If you had a paid MailChimp account before the new pricing model was introduced, your plan is called a “legacy plan”.

But yesterday, a new email was sent bringing the (probably planned all along) new bad news of a price hike anyway.

It seems to be about 15%-20%. (we’ll need to confirm – how this is with others).

The email looked like this.

mailchimp pricing

For an account with approx 10K subscribers, you are now (even on the “legacy” plan) paying $94,99

In an odd turn of events, another user reported that depending on how many unsubscribed users you have, the legacy plans could cost more than the new plan.

An account with 15,000 active subscribers would cost $174 per month under the legacy plan. Accounts with the new audience definition pay $159.00 per month for 15,000 audience members.

In the email is referred to a calculator, but not linked – we are still looking to find that legacy cost calculator.

Jordie van Rijn

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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