InTouch CRM - December 12, 2014

InTouch CRM adds Simple Small Business Marketing Automation

InTouch CRM announces additional email marketing automation systems that can help small businesses to capture entry sales leads as they occur.

The Power of Marketing automation

The power of marketing automation has been well known for some time by the canniest of small business owners and professional online direct marketers. However, it has mainly been out of reach for most small businesses due to the complexity and cost associated with marketing automation systems. Instead they are left with simple newsletter email marketing and a separate simple CRM that isn’t used to its fullest.

Intouch CRM adds Simple Automation

InTouch CRM that offers an integrated mix of small business CRM and email marketing has launched a new set of automation features in the marketing automation space to open it up to their current and new small businesses users.

Simple Automation, as announced by InTouch, focuses on the 20% of features and activity that, if set up right, will deliver 80% of the value for any small business who is serious about growing their business through better customer engagement.

Automated Email Sequences

According to the InTouch CRM website, their Automated Sequences can be used to:

  • Create customer email sequences following a specific action
  • Deliver educational content to your audience with a dripped email sequence
  • Deliver targeted chains of messages to a specific group within your CRM database
  • Automate parts of your sales and marketing processes
  • Save time, increase engagement, run several direct marketing campaigns
  • Create tasks within the system for team follow up

Greg Black of Intouch CRM: “We believe that our automated campaigns help nurture new prospects that go into sales funnels. InTouch CRM gives businesses the ability to set up useful automated marketing and sales funnels using fully automated sales and marketing campaigns. Prospects can be added into sales and marketing campaigns from a range of different marketing channels, including the web, in-store, off-line and even over the phone. These systems perform a myriad of tasks that keep costs low and require minimal maintenance, as they do not require staff members to actively run them.”

Automated email marketing is very beneficial for small businesses

Small businesses in particular benefit greatly from automated email marketing. This allows them to take advantage of sales at the point of entry level without the use of extensive personnel. Intouch CRM clients have repeatedly told them that email marketing remains one of the most successful methods for communicating with their current consumer base and potential customers.

Greg Black: “Automated emails are one element of InTouch’s marketing automation. Using our automated systems, small businesses have the ability to capture leads as they occur and make sure contacts are recorded for future sales possibilities.”

“We are very proud to launch our Simple Sales CRM and Email Marketing Automation series. This adds new aspects of functionality to our InTouch CRM system for the small business owner. Our clients are now able to further integrate their email marketing efforts, sales data management and a variable plethora of other business tasks. This lets email automation advance their customer follow up and communications.”

Jordie van Rijn

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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CRM System for Businesses
Integrated web based CRM, email marketing, database & task management designed for small businesses
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