Inbox Marketer Connect: new brand and brand new enhancements

Inbox Marketer recently unveiled a number of enhancements to its’ platform to help marketers take their email programs to the next level. At the same time it announced the rebranding of its email marketing software platform “Connect”, replacing the previously UMPIRE name.

Inbox Marketer is an email marketing agency servicing clients across North America, as well as providing an ESP platform.

Randall Litchfield, CEO, Inbox Marketer: “I am pleased to announce our Email Messaging Platform’s new name, Connect, because, with recent improvements, this name better describes its ultimate purpose: to connect users with their customers,”


Inbox Marketer added several new features to the Connect email platform.

  • A Restful API allows marketers to easily integrate a CRM or other external applications with Connect.
  • Email Behaviour Segmentation allows users to target their database based on opens and clicks.
  • Content Blocks let marketers present unique offers to contacts based on captured data.

“We have spent the past year working with all of our customers, noting their feedback and – most importantly – making their feature wish list our wish list.” Said Randall Litchfield, CEO of Inbox Marketer

sample ealert

Inbox Marketer Connect also includes two new platform extensions which enhance marketers’ ability to reach and engage their customers.

Connect – Local enables companies with branch offices to control branding and offer creation at Head Office, yet permit a level of sending autonomy at the branch or agency. Some will recognize this as the previous Inbox Marketer Agent Portal solution for clients like Co-operators. It has been recoded to be generic and easily configured for new clients.

Connect – Contest is a contest-in-a-box solution that enables our customers to quickly set up a contest landing page, email a contest announcement, manage contest rules and regulations and pick a winner – one, two, three and four! Some will recognize this as the Inbox Marketer Sirius Contest Portal, and they would also be right. The extension has been genericized so it can be easily applied to any customer.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.

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