GetResponse - July 29, 2015

GetResponse boosts opens with new send time optimization

Email service provider GetResponse recently released a new feature in their tooling called “Perfect Timing”. Perfect Timing optimizes the send time of emails to arrive at the time individual subscribers are most likely to open them.


Increased results through send time optimization

According to GetResponse the feature can increase email open rates by 23% and click rates by 20% –resulting in a boost in site traffic, conversions. Those percentages are reported after a private beta test of 5,000 GetResponse users in June and July 2015.

How Perfect Timing works

The feature works based on historical activity and predicts the “optimal delivery hour of the day” for each subscriber individually. The time slot when the subscriber is most likely to open and click emails is used to send the email marketing message, landing on top of their mailbox and hopefully resulting in the mentioned increase in opens and clicks.

The feature is available for each GetResponse user today.

For a full overview of the platform, have a look at our complete GetResponse review.

Webform additions

Also new additions to the GetResponse forms were announced to be launched later this summer.


The new GetResponse webform additions, we should be looking out for:

  • A gallery of 500+ form templates
  • Exit pop-ups and scroll boxes, available without additional costs
  • Multiple Web form categories and formats
  • A Web Form wizard for customization of your forms inclusing Color Schemes to match the website
  • and a Plain HTML editor to do further customization

For more information on forms and landing pages, check out our updated and full GetResponse review.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


Email Marketing Software for Small Businesses
GetResponse is a popular email marketing and automation software platform with list management, automation and full newsletter sending,
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