Dyn - June 12, 2014

Dyn now offers Deliverability and Reputation Management Service

Dyn now offers a new Email Sender Reputation Management Service, next to their Email Delivery product. The new service aims to proactively improve and protect a brand’s sender reputation using Dyn’s inhouse expertise and delivery tools. It helps increase inbox placement and drives user engagement for Dyn’s customers’ business-critical, application driven email.

Stephen Wheeler, Dyn Director of Deliverability: “When it comes to email delivery, your sending reputation can be the difference between a loyal customer and a lost one. If you have a good reputation, your emails have a better chance of making it to the inbox. However, a bad sending reputation can help drive your emails to the spam folder — a crippling blow to anyone using email to engage with users and customers.”

About the Dyn email reputation management service

The Email Reputation Management service that Dyn now offers cosists of three parts.

1. Proactive email sender reputation reputation management. Users receive deliverability reports and analysis from Dyn’s deliverability experts.

2. Dyn mediates mailbox issues with the receiver network for Reputation Management customers. Dyn does this by leveraging its relationships with global inbox providers (Yahoo, Gmail, etc.), blacklists (Spamhaus, SORBS, etc.) and spam filters (CloudMark, SpamAssassin, etc.)

3. The implementation technical customizations of Email Delivery settings for clients’ mailstream, which should enable optimal delivery for their brand. According to the brand, Dyn’s Email Delivery product has an email inbox placement rate that is 13% better than industry average.

Jordie van Rijn

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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Dyn offers Email Delivery and SMTP relay services and software with a focus on Deliverability. Their email deliverability services are there to make sure you get your newsletters in the inbox.
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