Delivra - November 27, 2015

Delivra updates email software with new engagement calculation

Delivra, a digital marketing software and services company has recently updated features and updated modules of its platform. These include the addition of a customizable engagement calculation, drag and drop forms, email cloning and contact source tracking.

Drag and Drop Forms

The addition of Drag and Drop Forms allows marketers to create Subscribe Forms and Preference Centres without the assistance of an HTML expert, as well as track form performance and conversion.

Delivra Drag and Drop

Clone Emails

Delivra users can now clone and resend previous emails they have sent through Delivra with or without adjustments. These mails can go to the same subscriber group or to an different group selected in the platform.

New Engagement Calculation

Users can make their engagement data work for them in a more customizable way through the new editable engagement score. In it, a marketer can determine what actions are most important to their business and edit engagement score metrics in both mailings and based on contact information for better insights.

  • Customize the engagement calculation
  • Develop new segments and messaging strategies
  • Capture new insights into the value of your customers and mailings

Delivra engagment calculation

Mailing Dashboard Changes

The updated Delivra Mailing Dashboard is meant to simplify workflows and allows users to move between organised mailings and reduce errors.

  • Access mailing types from a drop down menu
  • Top navigation features mailing stages— Draft, Scheduled, and Sent
  • Clone (or duplicate) past mailings

Tracking Contact Source

Track the source of subscribers and identify which subscribe forms perform best at growing your contact list. Create new segments to send more customized messages depending on the subscription source.

Delivra tracking contact source

SMS Embedded in Modules

Delivra’s SMS feature can now be accessed from within the dashboards, making it more accessible and place within the normal workflow.

Delivra sms in modules

About Kate Barrett

Email marketing deliverability and best practice specialist with a real passion for the industry. Also experienced in all other digital channels with over 6 years experience. You can find Kate's blog on


Email Marketing and Marketing Automation Platform
Delivra is an email marketing services provider that helps organizations communicate via our proprietary email marketing software and services.
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