Campaign Monitor releases Canvas – new drag and drop template engine

Campaignmonitor launched their new email builder and template engine. It’s called Canvas and is available today for current clients via their Campaign Monitor account.

According to CM: “Building emails that look amazing everywhere has always been a lot trickier than it should be. Throw in the growth of mobile in recent years, and it’s only getting harder.“

For the last 12 months, a team inside Campaign Monitor was tasked with creating a new way to build beautiful emails. Below is a screenshot of the Canvas UI.

Below is a screenshot of the UI. The blue line is an indication of where you can drop elements. All email template elements are promissed to be automatically resized suit the new location, adjust the padding, font weights and details. So emails stay balanced and conform to a precise grid.

campaign_monitor_canvas_email_builder

Campaign Monitor Canvas uses Styles, not templates

The Canvas email newsletter builder tool from Campaign Monitor doesn’t work with fixed templates, but rather styles. It will let you choose a style of email that matches your brand, allows you to customize how you lay out content as you are adding it. At time of launch there is a gallery of 10 template styles available.

campaign_monitor_canvas_email_styles

Campaign Monitor Canvas layouts for the email builder

Every single template has a range of layouts you can drop in depending on the type of content you’re adding. These layouts can be reordered and content can be dragged between them and will automatically update to suit the design for that layout.

campaign_monitor_layouts

The previous editor and template language will still be available for clients, and all existing templates will continue to work exactly as they did before.

Jordie van Rijn

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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