Feature Watch

We keep a close eye on ESP's and their functionality. Here you can find an overview of the newest releases and functionality of specific email marketing software, agencies and email service providers.

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13 Feb
ACTITO Marketing Automation Winter Release: Datamart & Marketing Actions

ACTITO just released the next edition of their Agile Marketing Automation Platform with some new functionality. The new modules including Marketing Actions, Datamart Management and a partnership with BLENDR.IO are developped to “put some extra spice into your productivity” – and save time.   Read more

24 Jan
Campaign Monitor Introduces Behavioural Email Marketing

Campaign Monitor launched new features including advanced segmentation, email based on behavioural customer data, activity-triggered email journeys allowing for further email content personalisation.   Read more

25 Oct
MailChimp automation and new features

Email service giant, MailChimp has been on a roll. Mailchimp introduced marketing automation and multichannel services for all of their users during the last year. This also includes the free tier, who didn’t have any access to automations before. Big moves for the Chimp, so what do these look like? We take a look at the major additions and the road ahead.   Read more

02 Oct
ConvertKit’s Visual Automation Editor

ConvertKit recently launched their new visual email automation editor. With it, a marketer can build automations and journeys based on the customer’s actions. The new feature allows users to see the full customer journey and add or update the emails in the same view.   Read more

30 Aug
Aweber adds tagging segmentation functionality

Aweber announced a new feature to its email marketing and automation platform. This will let users add tags and segment their email lists to send more targeted message.   Read more

23 Aug
UnsubCentral launches list growth tool

UnsubCentral, a PostUp company, announced the launch of Opt-in Central, a leadgeration and list growth tool to capture email contact, behavioral and demographic information of site visitors.   Read more

27 Jun
ExpertSender goes multi-channel with SMS

ExpertSender recently expanded its offering by adding the SMS channel to its platform. In addition to creating email marketing campaigns, ExpertSender customers are now also able to manage and run sophisticated SMS campaigns.   Read more

14 Jun
Moosend debutes Marketing Automation and Website Tracking Features

Following the redesigned drag-and-drop editor earlier this year, the Moosend email marketing platform is now introducing new email marketing automation and website tracking.   Read more

11 May
GreenRope publishes free journeyflow visualizer

Greenrope released an app called JourneyFlow for people to visualize a business process or journey. Drag and drop 4 types of process blocks, map out your flow, and save or print.   Read more

20 Apr
Active Campaign Site Messages Brings the Conversation to Your Site

Active Campaign announced their newest addition to the Active Campaign messaging suite: Site Messages. Site Messages are lightweight messages that display on your website to any segment of your users.   Read more

21 Mar
Campaign Monitor beefs up their data with Tagga acquisition

Campaign Monitor the email marketing and automation software provider announced that it has acquired Tagga. By combining Tagga’s customer data platform with Campaign Monitor’s email marketing and automation software, Campaign Monitor is looking to make the next step to accommodate to marketer's wishes for behavioral data-driven CRM.   Read more

01 Feb
MailUp 9, complete email software redesign with automation & collaboration

MailUp launches MailUp 9, a completely redesigned version of the platform and interface with new functions for automation, collaboration, and Email & SMS Marketing.   Read more

17 Jan
Evalanche V6: New features for marketing automation and lead scoring

SC Networks recently introduced the V6 version of its Evalanche platform. The platform combines email marketing, marketing automation, lead management and lead scoring functionality. It has some interesting new features and functional updates.   Read more

13 Jan
New survey platform Centiment launches

Centiment, a new online survey company that includes the targetted audience; research groups. Market researchers and businesses to create a question set and get answers from a panel of respondents. It lets non-profits, such as elementary schools, to host fundraisers on its platform to get respondents.   Read more

03 Nov
ACTITO improves mobile, transactional and e-commerce integrations

ACTITO released a major update with their End of summer release. Rolled out over the last three months the newest version of the platform includes improvements on the mobile functionalities – both SMS and push notifications – and new transactional email and e-commerce offerings.   Read more

14 Sep
Mapp Digital the new brand for Teradata and Bluehornet

The new combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July by Marlin Equity now has a new name and brand: Mapp Digital   Read more

12 Sep
Mailjet makes coding responsive email easy with MJML markup language

Mailjet launched MJML, a framework that replaces traditional email coding with a new and simpler markup language and thus makes responsive email coding easier.   Read more

06 Sep
Bronto’s Native Recommendations through Browse Recovery and Predictor

Commerce marketing platform Bronto Software has two recent app releases you might have missed, but are worth a closer look: Browse Recovery and Predictor these can help to target your email marketing messages to almost buyers and give product recommendations based on inventory and product information.   Read more

30 Aug
New DatabaseApp & Sender Domains added to Copernica MarketingSuite

Recently Copernica added new Database and sender domain management functionalities to their MarketingSuite. Their DatabaseApp let users manage and structure their data that also provides insight into the data and segments they can use. With sender Domains DNS records can be configured, checked. It rotates DKIM keys and adds DMARC reporting.   Read more

10 Aug
SmartFocus adds (User Generated) Smart Content to their Message Cloud

Add User Generated Content to your email in combination with branded content. SmartFocus officially released Smart Content as an addition to their Message Cloud cross-channel marketing platform.   Read more

27 Jul
New GetResponse marketing automation beta and hub

GetResponse has been talking about their new Marketing Automation features since April. Today they officially released the beta of "GetResponse Marketing Automation". The key features of GetResponse Marketing Automation are tobuild automated campaigns, tagging and scoring as well as a visual campaign builder.   Read more

14 Jul
Understanding the IBM Marketing Cloud Roadmap

Dan Caro from Whereoware recently gave a webinar called "Simplifying the IBM Marketing Cloud Roadmap" explaining the changes and new IBM Marketing Cloud Roadmap. Below is a recap of the webinar walking through use cases for each tool.   Read more

30 Jun
emfluence’s Workflows, a step towards full automation

Emfluence has created a new workflow tool, in which marketers can use a drag-and-drop canvas editor to visually plan and lay out their marketing campaign flows. They can choose their existing automated emails and groups and view how their campaign will flow on a large canvas.   Read more

28 Jun
Emarsys CRM Ads makes Ad campaigns personal

With the new Emarsys CRM Ads it is possible to connect purchasing and behavioural data to advertising campaigns in real time. This new CRM Ads feature allows the marketer to use their CRM, purchase, and behavioural data from different channels e.g., mobile, web, email) to use in their advertising campaigns. This way marketers can target their offers and create personalised ads.   Read more

13 Jun
Intercom takes a different marketing automation route with Smart Campaigns

Intercom recently launched Smart Campaigns, their new marketing campaign flow creator. Intercom Smart Campaigns adapts the order of messages based on rules, recipient behavior and setting priorities, instead of using a visual canvas.   Read more

08 Jun
Delivra zooms in on Email Marketing Automation for eCommerce

Email marketing software provider Delivra has just launched a new package dedicated to e-commerce marketing automation. This version of their platform called Delivra Commerce, at the moment offers integrations with popular eCommerce platforms Magento, Shopify and WooCommerce. The solution allows for post-purchase and shopping cart abandonment email marketing campaigns.   Read more

06 Jun
First look at Adobe Campaign Predictive Subject Lines

Adobe recently unveiled their plans to add an email insights feature to the Adobe Campaign platform. The new automated subject line capability predicts open rates for emails and recommends content for subject lines in order for marketers to improve email performance.   Read more

17 May
GraphicMail is now SharpSpring Mail+

After more than a decade of providing email marketing solutions, GraphicMail is now SharpSpring Mail+, a new platform with extra marketing automation features.   Read more

11 May
ExpertSender makes split tests actionable with statistical significance feature

Email service provider ExpertSender is making split testing results visual and actionable. A new feature allows their users to know whether the results of their split tests are statistically significant and get suggestions for follow up directly from the email provider's interface.   Read more

14 Apr
MailPlus rolls out new Campaign Manager updates

The dutch Email service provider MailPlus rolled out a renewed campaign manager module, which is optimised and offers more functionality in terms of usability, campaign flow, more control of the campaigns and real-time reporting.   Read more

15 Feb
ONTRAPORT integrates Facebook Custom Audiences

ONTRAPORT offers a new integration between the marketing data held in the platform and their Facebook Ad program. That includes CRM, sales and marketing data, which can be used directly to target and update Facebook Custom Audiences.   Read more

14 Feb
Delivra Introduces new Drip Campaign Builder

Email marketing service provider and campaign consultancy firm Delivra has unveiled its new Drip Campaign Builder with the company’s latest platform launch. Delivra’s marketing automation Drip Campaign Builder functionality was developed over the last year and a half before launching to users last week.   Read more

01 Feb
ExpertSender’s Workflows, a new visual Marketing Automation Builder

With the recently added ExpertSender Workflows, users can lay out and execute complex email marketing campaigns though the use of a drag and drop canvas. This allows marketers to automate customer/subscriber life cycles according to a predefined sequence of events.   Read more

03 Jan
SendGrid extends their Email Marketing Campaigns feature set

Sendgrid announced the extention of SendGrid Marketing Campaigns, their email marketing feature set. Including engagement and list segmentation, a wizardless campaign workflow, subscriber management, A/B subject line and content testing, and campaign analytics features.   Read more

14 Dec
Fresh Relevance introduces personalized real-time coupon feature

Fresh Relevance introduces a new personalized coupon feature. The real-time coupons can be included in emails and on e-commerce sites. With the new feature, Fresh Relevance lets marketers and retailers personalise the content of coupons. These can be based the on the shopping behaviours of new visitors and current customers such as purchases and recent web browsing behaviour.   Read more

27 Nov
Delivra updates email software with new engagement calculation

Delivra, a digital marketing software and services company has recently updated features and updated modules of its platform. These include the addition of a customizable engagement calculation, drag and drop forms, email cloning and contact source tracking.   Read more

12 Nov
Action Rocket launches “TAXI for email” Email CMS

Email design agency Action Rocket just released TAXI for Email. Through Taxi, designers, editors, copywriters can create and edit emails with a visual interface and offering HTML safe exporting to the brand’s own email service provider.   Read more

05 Nov
Litmus launches Instant Previews and Checklist

Litmus recently announced a series of new features making it easier to test your emails including instant previews. These new features can save time in the email creation and testing process, making email production more efficient.   Read more

03 Nov
New platform features for MessageGears

MessageGears recently launched a range of new features and functionality to their hybrid marketing platform. New platform features released include shared content, multi-recipient preview and pause/resume/cancel options.   Read more

28 Oct
Maropost Launches Landing Page Functionality

Users of the Maropost platform are now able to create, launch and manage custom landing pages.   Read more

13 Oct
Maropost first to launch Facebook Lead Ads integration

Maropost is one of the first companies to launch and integration with Facebook Lead Ads, The integration with the native Facebook forms, allows data to flow between Maropost and Facebook.   Read more

12 Oct
New campaign management platform Realcampaign ready for take-off

RealCampaign is a completely platform to hit the campaign management and execution software market. The software is built based with a "drag and drop philosophy".   Read more

18 Sep
Emarsys B2C Marketing Cloud, the new Emarsys platform

Emarsys announced their newly re-designed Emarsys B2C Marketing Cloud platform and brand. The announcement comes with news of international expansion and a $33M series A funding round. We take a look at the features that have changed with the new B2C Marketing Cloud release.   Read more

14 Sep
Goolara Adds Automation Workflow Feature to Symphonie

Goolara introduced a new marketing automated workflow feature to its Symphonie email marketing software. with Automated Workflows marketers can create drip campaigns, shopping cart abandonment processes, follow-up campaigns and other automated campaigns through the user interface.   Read more

04 Sep
Moosend introduces new campaign editior features.

Moosend releases their newsletter editor version 1.1. Now users can drag and drop images, crop and resize them, align pictures, add HTML components, edit fonts, set background images, preview the mobile, tablet or desktop version.   Read more

31 Aug
optivo adds Push Notifications as additional channel

optivo recently unveiled push notifications as the newest channel in its cloud-based platform optivo broadmail. Called "optivo Mobile Push", it allows marketers can reach their audience at any time with notifications on their corporate mobile app.   Read more

21 Aug
Oracle Marketing Cloud brings Maxymiser to the family

Oracle Marketing Cloud adds testing as well as targeting and personalization of Web pages and Apps with their new acquisition of Maxymiser.   Read more

14 Aug
Dotmailer adds lead scoring, landing page builder and Liquid script

Dotmailer just rolled out their third release of 2015 with three main new features. Introducing lead soring to manage leads and customers based on their suitability and engagement with a brand. Allowing to build custom landing pages in dotmailer and an update to the EasyEditor for advanced personalization on landingpages and in email marketing messages.   Read more

05 Aug
Pure360 debutes their new Drag and Drop editor

UK-based email and SMS marketing vendor, Pure360, just rolled out their new Drag & Drop email campaign Editor. Have a look at the video and short interview we did with Pure360.   Read more

29 Jul
GetResponse boosts opens with new send time optimization

Email service provider GetResponse recently released a new feature in their tooling called “Perfect Timing”. Perfect Timing optimizes the send time of emails to arrive at the time individual subscribers are most likely to open them.   Read more