StrongView - noviembre 28, 2014

StrongView Ally: A New email workflow Tool

To help marketers in handling their campaigns more efficiently, StrongView announces a new integrated workflow management tool called StrongView Ally. The company claims that this new tool makes it easier and faster to create, execute, and manage contextual marketing programs.

Strongview Alley is designed to enable the efficient management of the full email campaign lifecycle, covering the essential stages, from request creation to assignment, quality assurance, and workflow tracking.


Contextual marketing is a type of Internet marketing that focuses on targeted advertising. It serves ads based on user interests, which is determined by recent web browsing habits and the search terms used. Contextual marketing is becoming widely adopted in the online and digital marketing world. For marketers to make the most of it, there’s a need for a tool that enables greater efficiency, relevance, and better control over the management of contextual marketing campaigns.

Integrated workflow management features

StrongView Ally offers a number of integrated workflow management features that expedite contextual messaging execution. These include the ability to automate workflow routing, approvals and notifications to make campaign turnaround times faster, as well as a customizable quality analysis checklist that adapts to the specific set of businesses processes with which the tool is being used.


StrongView Ally wizzard interface

Additionally, StrongView Ally comes with a wizard-style user interface that presents processes step by step along with an array of controls. This software tool also integrates with the StrongView Message Studio, which, according to StrongView, helps reduce errors and streamlines campaign production.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


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