Marketo - septiembre 18, 2014

Marketo rolls out Marketing Calendar for Planning & Execution

Marketo recently rolled out its Marketing Calendar functionality. With the Marketo Marketing Calendar, users can plan and execute within a single platform.

The new Marketing Calendar feature offers:

A single source for all activities
Marketers can Access all plans and activities via one, up-to-date system, ranging from a regional demand generation plan to the contents and recipient list of any email campaign.

On-the-fly program builder
Via a drag and drop interface, marketing programs can be build and modify directly in the calendar. This allows users to coordinate them with other planned activities in real time.

Segment and share calendar views
The calendar can be segmented by for instance channel, region audience and more to create relevant views for team members and stakeholders . It can be shared across the organization to promote and align marketing efforts.


Marketo Marketing Calendar

The Marketo Marketing Calendar promises a comprehensive view of all activities across the organization and a single platform on which programs can be planned and executed for global marketing organizations. As a result, teams should be able coordinate and communicate more effectively and avoid scheduling conflicts and communication gaps.

According to a recent survey by Marketo of nearly 500 marketing professionals, 84 percent of respondents rated marketing calendars as “extremely important,” but more than 70 percent admitted they are using disconnected tools such as spreadsheets and whiteboards to plan and manage dozens of simultaneous activities.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


Marketing Automation Software
Marketo positions itself as a revenue performance management company. The Marketing automation tool aims at improving the revenue cycle for marketing and sales teams.
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