Mailkit - julio 11, 2018

Mailkit 2.0 is here: new editor, reporting, engagement score and segmentation

Welcome to the newest evolution of Mailkit. The email and text message campaign automation tool recently rolled out version 2.0.

The upgraded Mailkit features include a new email editor and reporting service, automated engagement scoring and most importantly, more conditional email segmentation to make your job as an email marketer easier.

New message editor and reporting features

Given that Mailkit is primarily an automation tool, the team has always focused on making the template solution to be able to handle complex wishes.

For example the templating system allows marketers to:

  • Automatically insert content,
  • Use internal conditions (for example: text editing based on the recipient’s gender),
  • Use FOR/EACH loops over RSS data.

These functions are of course still available in the new version. Mailkit has added the option of using pre-prepared blocks to create campaigns in a simple way.


The drag & drop email editor lets you create campaigns using individual graphic elements. Created by an email designer and a coder, and are thus guaranteed to be valid across many devices.

Once you have created the basic template, you can use the in-line editor. The editor lets you define areas you can change for each individual element. This means that the end users never have to go into the template. They only have to edit the defined elements. This ensures the design of the final email is always consistent and according to brand guidelines.

The reporting features has also been upgraded. New reporting makes it easier to view your data with better visualisation of trends and conversion and revenue results. You are also now able to drill down to individual recipient segments.

Engagement scoring in campaigns

One of Mailkit’s unique functionalities is the automatic segmentation of users on engagement. Using AI, an email engagement score is calculated automatically for each recipient. The soa so-called engagement score is based on his reactions to previous email campaigns and his behaviour.

In the new version of Mailkit, the engagement score is automatically added. The engagement segments can be easily used to filter campaign recipients.

mailkit engagement score

A classic example is an individualised offer for recipients who have historically reacted very strong to campaigns, but whose engagement score has been declining recently. In just a few clicks you can automatically create a list of recipients and deploy reactivation campaigns for them.

The engagement segmentation feature takes into account temporary abnormal behaviour of a recipient (for example due to holidays). The score is based on genuine long-term trend, increasing your email performance.

Automatised web-based events

Email marketing based on web-based and e-shop behaviour is very effective. Version 2.0 of Mailkit is able to use event driven marketing – using event like the most recent visit, abandoned shopping cart or viewed products.

For example, you can create automatized remarketing campaigns and target users based on their behaviour on your website, without a need for any further intervention. Use incentives based on their interest in products or product categories.

Automatic recipient filters and segmentation

In the new interface, Mailkit has also made radical changes in terms of filtering and segmenting campaign recipients. You can still create multi-stage filters for your recipients using a simple interface.


New filter and segmentation options help marketers select recipients according to their engagement score (see above), its trend, the last delivery or only based on their reaction to the latest delivery.

The evolution of a simpler interface

The evolutions of Mailkit’s latest interface and feature have been designed with ease of use in mind. The interface is easier to use and unlocks the latest features to help marketers improve their email marketing programs.

mailkit personal dashboard

All the abovementioned functionalities are available for all current and new Mailkit customers, without extra costs.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


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