dotmailer celebrates with new brand and brand new marketing automation

The email marketing software provider dotmailer is celebrating its fifteenth birthday by re-launching the business and unveiling their new platform. The re-launch includes a new brand identity, website and move to a new UK office.

New dotmailer Automated Programme Builder

One of the new platform features is called Automated Programme Builder. It is a new builder for automated marketing communications with a flowchart-styled, drag and drop interface.


The dotmailer Automated Programme Builder lets email marketers create triggered and automated campaigns using business rules to target specific segments. Customer behaviours or date / time can trigger email marketing campaigns. According to dotmailer, this makes it easier for the email marketer to set up a complex automated campaigns.

Dotmailer Customer Insight Module

There is also a new Customer Insight Module which helps marketers to add any data they hold on their customers and then examine and segment them for targeting in an easy drag and drop environment based on any behavioural or demographic basis. Here is an image of the segmentbuilder in the new interface.


Michael Duxbury, Head of Product Delivery at dotmailer about the application re-design: “Our primary aim – although perhaps the one that will be least noticeable initially – was to make dotmailer’s interface consistent. Consistency brings with it an ease of use that you can’t get any other way…This has led us to changing 70 tabs and over 1,000 buttons on over 400 pages. Some of us will never look at a button the same way again.”

Rebranding of dotmailer

dotmailer was originally founded in 1999 and was first listed on the London Stock Exchange in 2009. The last five years dotmailer expand into the US market and grow in value by 650%.

The rebranding, which the company has worked on over the last year also means a few changes in product names. Although the functionality will still be there, the Watchdog (automated list checking and data health validation) and Copy-cat (copy style elements from your site to create surveys, landingpages and forms) are being retired.

Tink Taylor, company founder comments: “Our re-launch marks a shift in business strategy of dotmailer to focus primarily on the large SME and enterprise clients, particularly Magento ecommerce customers in the UK and especially in the US.”

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.

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