ACTITO - noviembre 5, 2018

Actito Fall 2018 Release: Targeting, GDPR and Qualifio Partnership

Marketing automation provider Actito, just released their Fall 2018 additions to platform and functionality. In the new iteration are additions to targeting, an update to enrich the transactional messaging with personalisation and recommendations, and automated data retention period enforcing.

Jonathan Wuurman explains and presents the updates and shows the possibilities through Qualifio partnership in the following video.

Targeting with multi-table and endless and / or
The multitable data model can be extended with endless combinations of “and” / “or” between datatables. ACTITO has gathered all its power and simplicity to enable you to accurately identify the right person across all of your data.

Recommendations and personalization added to transactional offers
The transactional offer message type has been enriched based on customer feedback and now includes recommendations and personalization.
Thanks to ACTITO, marketers can now use purchase data, abandoned cart or web behavior through the personalization module, while delivering the messages in near real time .

GDPR and automated data retention enforcement
As you know, the protection of personal data is at the center of attention with GDPR.
To respect the retention periods, the data is automatically deleted at the end of the (data retention) preset time.

Qualifio partnership
Qualifio is a platform for interactive data collection and marketing. Used by over 400 companies in Europe, including many ACTITO clients (Prisma, RTBF, RTL TVI, Ciné Télé Revue, Editions Ventures, etc. Learn how to engage your digital audiences and enrich your profiles with first-party data pushed into ACTITO.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


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