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About Variant4

Variant4 is a powerful but easy to use email solution dedicated to helping you get the most out of your campaigns. Variant4 comes with a 10 year pedigree of use by email marketers and offers all the functionality required to create, test, deliver and optimise your email campaigns.

Variant4 is a member of the DMA and work alongside clients with a wide range of requirements, from affiliate marketers to publishing houses and retail brands.

Variant4 Company History

Variant4 is owned and operated by Submission Technology Ltd. Founded in 2003, Submission Technology launched the UK's first ever cashback website, GreasyPalm. Since then they haven't looked back and today the company operates an extensive portfolio of web properties and services that generates thousands of leads and retail sales each month.

Over the years they have used various email solutions that proved either lacking in functionality or were simply over-priced. As a result they have developed our proprietary solution, designed by email marketers with real world experience in driving revenue from email. Now our solution is available to organisations that require a robust solution combined with exceptional service at a cost that will bring an immediate uplift in your campaigns ROI.

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Products and services

Variant4 is a powerful but easy to use email solution dedicated to helping you get the most out of your campaigns.

They offer:

Dedicated Account Managers - All accounts are allocated a dedicated account manager to assist with training and advice on a one-to-one-basis

Support – Each and every account manager can provide support via phone, email and instant messenger

Training – Free training is given to all clients with free top up sessions if required

Consultancy - As well as free training Variant4 offer free consultancy helping you to follow best email practices

Segmentation – A powerful segmentation tool allows you to target your data precisely

Marketing Automation – Variant4’s autoresponder feature allows you to send emails based on triggers being met, such as welcoming new users when they join your list or following up with recipients after they have clicked through from your campaigns

Email Spam Score Tool - In partnership with Litmus we offer all clients a free spam score checker

Inbox Preview - Inbox preview allows you to view your email messages as they appear in each email client as well as mobile devices before you send

Variant4 provides you with a simple pricing structure, no hidden costs or set-up fees to reduce your marketing costs


General Info and Links

Information and links for Variant4

Twitter: @Variant_4
Facebook: FB page