Email marketing platform for product-led growth

Userlist is an email marketing platform for SaaS companies focused on product-led growth. It was founded in 2017 as an alternative to enterprise email platforms.

Product companies, from early-stage startups to established B2B platforms, rely on Userlist to scale their acquisition, activation, retention, and referral. Userlist only works with SaaS companies and solves their niche problems such as working with complex data.

The team hand-holds new customers through their setup and equips them with lifecycle frameworks based on their pricing model.

Userlist Company History

Userlist was started in 2017 by Jane Portman and Benedikt Deicke.

Jane Portman, Co-founder / CEO
Previously a UI/UX consultant and founder of UI Breakfast, Jane now focuses on marketing and email automation. Mom of three, she also runs two podcast shows and enjoys scuba diving.

Benedikt Deicke, Co-founder / CTO
Benedikt is a software engineer and ex-strategy consultant. Before founding Userlist, he used to help founders plan, build, grow, and maintain their web applications. He’s a co-host on the Slow & Steady podcast and co-founder of FemtoConf.

Userlist alternatives

Are you looking for an Userlist alternative for your email marketing? We listed some Userlist alternatives.

Products and services

Implement self-serve user onboarding
Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.

Send lifecycle communications
Send lifecycle emails and in-app messages based on user behavior. Promote upgrades, collect feedback, and ask for testimonials or referrals.

Send marketing email
Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.

Build visual workflows
Create complex visual workflows that reflect customer journeys for different roles and scenarios.

Segment your customers
Segment both users and companies dynamically based on their behavior data.

Create multi-channel campaigns
Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.

Run A/B tests
With the split test feature, randomly distribute users into 2-5 different workflow paths to test your hypotheses.

Set conversion goals
Assign a conversion tracking period and see if the user has reached their goal within that window.

Measure performance
For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.

Send broadcasts
Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.

Build your list with forms
Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.

Offer subscription preferences
Instead of a single unsubscribe link, offer your contacts subscription preferences with topics.

Implement company-level automation
Manage company accounts with many-to-many relationships. Email users based on what’s happening in the company.

Send notifications to your team
Notify your team as part of your automation journeys. Let them know about promising trials or churn risks.

Key features

  • Lifecycle emails
  • Marketing emails
  • Segmentation
  • Visual workflow automation 
  • A/B split testing
  • Conversion goals
  • Subscription preference center
  • Dynamic snippets
  •  Signup forms
  •  Broadcasts
  • In-app messaging
  • Internal team notifications
  • User management
  • User profiles and activity timeline
  • Dynamic email composer
  • Magic Liquid autofill
  • Style themes

Take a look inside Userlist

General Info and Links

Information and links for Userlist

Twitter: @userlist
Youtube: Youtube
Employees: LinkedIn
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