Traction Digital builds 1 to 1 consumer acquisition and engagement by streamlining the execution of cross-channel campaigns, including lifecycle email and trade promotions.
With strategic campaign management services and a highly integrated CRM platform leveraging existing marketing assets, Traction Digital makes data meaningful so brands stay relevant and engaging to their most important customers on a one to one level – everywhere and on every device.
Clients include globally recognised brands and agencies like Unilever, L’Oréal, OgilvyOne, and many more.
Traction Digital company History
Founded in 2000 and building a history of custom 1 to 1 digital solutions for enterprise clients, Traction Digital has grown to recognise the need for more strategic, cross-channel services to ensure clients actually get value from the platform.
Currently Traction Digital’s enterprise platform offerings include the CRM platform Traction and Traction Express (formerly Campaign Master). For digitally mature brands incorporating offline channels, Traction Digital offers experienced Adobe Campaign services in Asia Pacific.
Traction Digital alternatives
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Products and services
The best software doesn’t produce results on its own. The Traction Digital team maximises the value you get out of your 1 to 1 marketing software, and provides execution capabilities where needed.
Email subscribers are real people who connect with your brand across channels, devices and most importantly – on their own terms. Traction Digital doesn’t approach email in isolation – email is seen as one tool of many to delight at every step of the customer lifecycle, from acquisition to engagement. Each partnership starts with a full digital maturity assessment that recognises all the other puzzle pieces needed for success, like data and a lifecycle communications plan.
Traction Digital is also offers subscriber acquisition as well as engagement services. Should you choose the in house Traction enterprise platform, promotion competitions are built in to can bridge the gap between online and offline sales and subscribers across multiple channels – email, web, social and SMS.