Silverpop / IBM Campaign automation (Watson) is a marketing technology provider that offers a marketing automation solution built on a scalable email marketing platform.
Previously known as the Silverpop Engage platform allows you to create and manage multichannel marketing campaigns. IBM Campaign Automation Watson gives strategic counsel and offers customer service. Silverpop has a presence in the United States, Europe and Australia.
In April 2019 IBM announced that they will be selling their marketing and commerce assets, including Watson Marketing, to Centerbridge Partners for an undisclosed amount.
Centerbridge is a private equity firm based in New York and the transaction should close in mid-2019.
The firm intends to create a new standalone company under a new name and brand identity: Acoustic
IBM’s marketing and commerce software in this deal include:
• Campaign Automation (Watson) – previously Silverpop
• Customer Experience Analytics (Watson)
• Real-Time Personalization (Watson)
• Content Hub (Watson)
• Marketing Assistant
• Media Optimizer
• Personalized Search
• Universal Behavior Exchange
• Intelligent Bidder
• Price & Promotion Optimization
• Payments Gateway
The addition of “Watson” means that the AI assistant powers part of those particular products.
CSA Membership and certificate
IBM Silverpop / Campaign automation (Watson) is a member of the Certified Senders Alliance.
You can view the certificate here.
IBM Silverpop / Campaign automation (Watson) alternatives
Are you looking for an IBM Silverpop / Campaign automation (Watson) alternative for your email marketing? We listed some IBM Silverpop / Campaign automation (Watson) alternatives.