Silverpop / IBM Campaign automation (Watson) is a marketing technology provider that offers a marketing automation solution built on a scalable email marketing platform.
Previously known as the Silverpop Engage platform allows you to create and manage multichannel marketing campaigns. IBM Campaign Automation Watson gives strategic counsel and offers customer service. Silverpop has a presence in the United States, Europe and Australia.
In April 2019 IBM announced that they will be selling their marketing and commerce assets, including Watson Marketing, to Centerbridge Partners for an undisclosed amount.
Centerbridge is a private equity firm based in New York and the transaction should close in mid-2019.
The firm intends to create a new standalone company under a new (not yet announced) name and brand identity.