RedEye is an AI-driven Marketing Automation Platform fed by a Customer Data Platform. Here are some Key elements of the Contour platform.
Single Customer View
A Single Customer View is at the core of the RedEye Customer Data Platform, tying customer data together from any touchpoint into a comprehensive customer record.
Our Marketing Automation platform, Contour, has the ability to tie al of your marketing channels together using a Single Customer View. This allows you to seamlessly drive automated campaigns using, Email Marketing, SMS Marketing, Website Personalisation, Push Messaging, Social Media Marketing and Direct Mail.
Having all your customer data in one platform is the perfect foundation to apply predictive solutions. Predict your customer’s next move… whether they are likely to purchase or lapse, become a VIP or unsubscribe. The RedEye Predictive Modeller, built around Machine Learning algorithms, gives the marketer the ability to positively influence that journey with more accuracy than ever before.
Contour pulls together cross device data from throughout the customer journey. In that individual customer record it ties together all the types of customer data you control; from customer information to behavioural and engagement data to predictive modelling scores.