Mercanto is an AI based personalization tool for email marketing and marketing automation. It works together with your own email marketing software.
The Marcanto platform helps marketers use the power of Spotify-style personalization inject content into your ESP. The personalization adapts your message in realtime for each individual.
Over the past decade, how people browse and purchase has changed significantly but technology hasn’t kept pace. This has led to an enormous amount of frustration for marketers, who understand the importance of personalization, but must rely on legacy CRM tools that are bloated and outdated.
The simple truth is most marketers don’t like their email system, which explains why 30% of companies have switched their email providers in the past 12 months and do so again and again.
Mercanto is an ‘AI first’ platform adding ‘learning to rank’ technology to email marketing
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Products and services
Mercanto helps B2C marketers to increase email revenues via 'Spotify-style' personalization technology. Here’s how it works:
1. Drag-and-drop recommendations
The Mercanto platform is easy to use, with drag-and-drop composition of the elements. Marketers select an element by clicking it, then drag the element onto the canvas. You can add as many elements as you wish and you can reorder elements by dragging them into any other order.
2. AI marketing intelligence
Recent advances in AI for marketing include the subfields of Natural Language Processing, Deep Learning and Reinforcement Learning. These advances allow marketers to go beyond traditional customer segmentation that recognizes the evolving tastes of each individual consumer.
3. Sync with your sending platform
Create send-ready HTML code andload into your current email platform. Mercanto platform works with all ESPs.
General Info and Links
Information and links for Mercanto
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