The Mapp customer engagement platform lets marketers use all their data sources to understand their customers’ behaviour. Orchestrate customer engagement over email, mobile, social and web marketing with one dashboard and set of services to go the extra mile while using its underlying data management platform (DMP).
Mapp Digital Company history
Mapp Digital, formed through the July 2016 merger of BlueHornet and Teradata’s Marketing Applications business, selected the name Mapp, because, like its namesake “map”, it is about helping its customer base of marketers navigate to their success via best-in-class technology and a passionate and driven team of marketing experts.
Mapp Digital is one of the largest digital marketing technology companies in the world. Mapp has more than 3,000 customers including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.
CSA Membership and certificate
Mapp Digital is a member of the Certified Senders Alliance. You can view the certificate here.
Mapp Digital alternatives
Are you looking for an Mapp Digital alternative for your email marketing? We listed some Mapp Digital alternatives.