Mapp is a digital marketing provider, that offers a cost-effective alternative to enterprise marketing clouds.
At Mapp’s core is Mapp Engage, a cross channel marketing platform that makes campaigns easy to launch and helps to create automated and integrated campaigns. Mapp Acquire is Mapp’s learning system and DMP which uses ad technology to learn more about the customers on the web, thus enriching data within the Mapp Cloud. Mapp Intelligence is the data foundation and “brain” for all Mapp solutions, enabling the collection, analysis, and activation of first-party data.
Next to its solutions, Mapp offers strategy consultation, data quality analysis and support for email deliverability.
Mapp has global offices in eight countries and is the parent company to Webtrekk, a specialist in marketing analytics and customer intelligence. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack, including Xerox, PepsiCo, Qantas, Infinity, and Lloyds Banking Group.
Mapp Digital Company history
In 2016, Mapp Digital grew from the merger of BlueHornet and Teradata’s Marketing Applications business and therefore is also based on brands like eCircle, ArgyleSocial and Ozone. Steve Warren is CEO of the independent company.
CSA Membership and certificate
Mapp Digital is a member of the Certified Senders Alliance.
You can view the certificate here.
Mapp Digital alternatives
Are you looking for an Mapp Digital alternative for your email marketing? We listed some Mapp Digital alternatives.
Products and services
Mapp’s product portfolio consists of three core solutions: Mapp Intelligence, Mapp Engage and Mapp Acquire.
Mapp Intelligence is the “brain” of Mapp’s digital marketing cloud. It includes the collection, analysis, and activation of first-party data.
Mapp Engage is a cross-channel execution engine which empowers marketers to build meaningful and seamless customer experiences in an intuitive, single platform that successfully executes email, social, mobile, and web campaigns.
Mapp Acquire: resembles Mapp’s Data Management Platform that helps companies plan effective prospecting strategies to acquire new customers. For reseller there is Mapp Empower, a platform designed for digital agencies and consulting firms.
- Web & Mobile Analytics
- Predictive Analytics
- Artificial Intelligence
- Customer Insights
- Smart Alerts
- Path Analysis
- Web personalization
- Product/content Recommendations
- Segmentation Framework
- Campaign Dashboards
- Content Management
- Marketing Automation
- A/B testing
- Cross channel Marketing
- Real time Personalized messages
- Email marketing, social
- mobile push, in-app messaging
- SMS, microsites, paid media.
- Raw data exports
- Single customer view
- Data Management Platform
- Target and covert ideal personas
- Paid Media Activation
- Customer service
- Strategy consultation
- Lead generation
- KPI definitions
- Data quality analysis
- Email deliverability