Aurea (previously Lyris)

Aurea is a global provider of digital marketing solutions that help companies engage with customers in meaningful ways. Aurea products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate customer engagement, increase conversions, and deliver measurable business value.

Aurea digital marketing applications improve marketing efficiency by providing automated digital message delivery, segmentation, and real-time social, mobile, and interaction analytics.

The Aurea portfolio has both in-the-cloud and on-premises solutions – Aurea Campaign manager, Aurea Listmanager – combined with customer-focused services and support. Through an integration platform that connects data and marketing workflows across the enterprise.

More than 5,000 companies worldwide partner with Aurea to manage and execute digital marketing campaigns across email, social, Web, and mobile channels.

Previously known as Lyris ListManager, Lyris HQ.

Are you looking for an Aurea (previously Lyris) alternative for your email marketing? We listed some Aurea (previously Lyris) alternatives.

Aurea ListManager (LM)

Aurea ListManager, previously known as Lyris listmanager, is on-premises email marketing software for companies that require the ability to deploy high-volume email campaigns behind the firewall.

Aurea ListManager (LM) is the engine behind thousands of email marketing programs for some of the world’s top brands. It includes powerful automation features and reporting capabilities, and its flexible and configurable architecture integrates with in-house databases so that digital marketers can leverage existing data stores to target customers and prospects more effectively.

Aurea LM Professional provides marketers with advanced email list marketing capabilities, including: dynamic content, advanced scripting, SSL support, deliverability dashboard and MailStreams segmentation, multi-vendor Web analytics integration, a heat map that shows your most popular links, and click-through, clickstream, refer-a-friend, and forward tracking

Aurea LM Enterprise is robust email management software that offers highly-advanced email marketers everything included in Aurea LM Professional, plus: transactional mail, granular permissions, up to 10 sites, clustered configurations, and email sending speeds up to 1M per hour.

Aurea CM

Aurea Campaignmanager is an advanced Software-as-a-Service (SaaS) digital marketing platform that maximizes the effectiveness of high-volume, complex campaigns. Users can compose messages, create segments, edit lists, manage landing pages, and gain insight from real-time marketing analytics. Aurea CM also integrates external social, mobile, and Web behaviors to connect you to your customers across digital channels.

Aurea CM< is built on a scalable and flexible cloud architecture that delivers email marketing gains in performance, reliability, and uptime. Additionally, the Aurea technology stack is architected to harness the value of big data for marketing success.

Information and links for Aurea (previously Lyris)

Website: aurea.com
Twitter: @AureaSoftware
Employees: LinkedIn
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