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About Lyris

Lyris is a global provider of digital marketing solutions that help companies engage with customers in meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate customer engagement, increase conversions, and deliver measurable business value.

Lyris' digital marketing applications improve marketing efficiency by providing automated digital message delivery, segmentation, and real-time social, mobile, and interaction analytics.

The Lyris portfolio has both in-the-cloud and on-premises solutions – Lyris HQ, Lyris LM - combined with customer-focused services and support. Through an integration platform that connects data and marketing workflows across the enterprise.

More than 5,000 companies worldwide partner with Lyris to manage and execute digital marketing campaigns across email, social, Web, and mobile channels.

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Products and services

Lyris ListManager (LM)

Lyris ListManager is on-premises email marketing software for companies that require the ability to deploy high-volume email campaigns behind the firewall.

Lyris ListManager (Lyris LM) is the engine behind thousands of email marketing programs for some of the world’s top brands. It includes powerful automation features and reporting capabilities, and its flexible and configurable architecture integrates with in-house databases so that digital marketers can leverage existing data stores to target customers and prospects more effectively.

Lyris LM Professional provides marketers with advanced email list marketing capabilities, including: dynamic content, advanced scripting, SSL support, deliverability dashboard and MailStreams segmentation, multi-vendor Web analytics integration, a heat map that shows your most popular links, and click-through, clickstream, refer-a-friend, and forward tracking

Lyris LM Enterprise is robust email management software that offers highly-advanced email marketers everything included in Lyris LM Professional, plus: transactional mail, granular permissions, up to 10 sites, clustered configurations, and email sending speeds up to 1M per hour.

Lyris HQ

Lyris HQ is an advanced Software-as-a-Service (SaaS) digital marketing platform that maximizes the effectiveness of high-volume, complex campaigns. Users can compose messages, create segments, edit lists, manage landing pages, and gain insight from real-time marketing analytics. Lyris HQ also integrates external social, mobile, and Web behaviors to connect you to your customers across digital channels.

Lyris' HQ is built on a scalable and flexible cloud architecture that delivers email marketing gains in performance, reliability, and uptime. Additionally, the Lyris technology stack is architected to harness the value of big data for marketing success.

Lyris HQ Power Edition is for professional online marketers who manage complex digital campaigns. A tabbed interface is designed to provide access to digital marketing capabilities, including: natural language segmentation, integrated Web analytics software, email list management, social posting, and behavioral targeting.

Lyris HQ Agency Edition is our solution for agencies that delivers email marketing online for their clients. It enables set-up of client-specific subaccounts to service diverse customers from a single implementation.


General Info and Links

Information and links for Lyris

Twitter: @lyris
Facebook: FB page
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