Goolara, LLC is based in Alameda, California, across the bay from San Francisco. Their email marketing software is popular with agencies that maintain the accounts for several companies and their franchises. Among the clients are the agencies responsible for Massage Envy, American Wedding Group, and Sony.
Goolara company History
Goolarawas founded in 2005 by Philip Thorne. Mr. Thorne started the company after working as a senior software developer at Lyris. in Emeryville. Mr. Thorne felt that most of the email marketing systems that were available in 2005 were either limited in their abilities, or too complicated to use easily. His answer was Symphonie, with the stated goal “to make advanced email marketing simple.”
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Products and services
Symphonie email marketing software is available in either a licensed, on-premise version, or as a cloud-based, SaaS version hosted by Goolara. It is designed for mid-sized to large companies with the ability to control all content dynamically, including transactional and triggered emails, subject lines, to and from addresses.
It features a core list system for segmentation, which eliminates the possibility of accidental sends to unsubscribes, and both topic and global unsubscribe options.
Among its more advanced features are the API, the ability to create dynamic barcodes (UPC, QR, DataMatrix, and Code 128), the ability to pause and fix email errors after sending has begun, and the ability to fix links “on-the-fly” without the need to resend. Salesforce integration comes pre-installed.