Fresh Relevance is a real-time personalization platform to collect customer data, analyse and personalize. The platform gathers data wherever customers go, then brings it all together in one place with existing data, providing real-time behavior and insight combined with the power to act on it.
Fresh Relevance Company history
While working at their previous email marketing business, brothers Mike and Pete Austin and Eddy Swindell recognized the challenge of data aggregation in the digital marketing space. They launched Fresh Relevance in 2013 to solve this data need and provide content tools for personalization.
Fresh Relevance alternatives
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Customizes banners, promotions, coupons, call-to-actions, pop-ups, and more to each shopper across email, website and app, using real-time profiling and advanced segmentation.
Creates dynamic web and email content at the moment of engagement, based on the shoppers’ device, geo-location, weather forecast and time of the day.
Track and analyze the behavior of each shopper and blends these insights with advanced merchandising rules and wisdom of the crowd to best achieve the set business goals.
Use advanced behavioral email triggers, incl. multi-step cart and browse messages, price drop and back in stock alerts.
Harness live user-generated content, product ratings and reviews, product popularity and scarcity messaging in emails and on the website.
Integrated behavior capture
Collects real-time data as shoppers browse and buy across channels and devices, even before they have been identified through their email address or an account log-in.
Integrate with your stack
Works with your martech stack without the need for IT, including your ESP, eCommerce platform, CRM, marketing database and ratings provider.
General Info and Links
Information and links for Fresh Relevance
Facebook: FB page
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