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Fresh Relevance

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About Fresh Relevance

Fresh Relevance is a SaaS marketing platform providing real-time engagement marketing. Fresh Relevance increases the ROI of other marketing technologies. It works alongside ESPs and eCommerce systems and makes them work much better by enabling real-time engagement marketing.

Fresh Relevance works with eCommerce retailers such as Moss, White Stuff and Hoseasons.

Fresh Relevance Company History

Fresh Relevance Ltd was founded in 2011 by brothers Mike and Pete Austin, under the name Triggered Messaging. They shared the vision of making real-time marketing simpler, cheaper and more effective.

This is their third business together, and continues their huge experience in digital marketing. Their previous business was one of the UK ESPs, sold to EmailVision / SmartFocus in 2011.

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Products and services

Web and Email Personalization
Fresh Relevance is a fully real-time personalization platform. Personalization includes recommendations and real-time Web+Email "SmartBlocks" such as Twitter Feeds, Web Crop, Countdown Timers. Personalization is shown to increase sales by another 14%.

Real-time triggered Cart and Browse Recovery emails
Triggered Messaging from Fresh Relevance equals real-time shopping cart abandonment and browse abandonment emails, which increase sales by 11% on average.

Real-time profile data loaded into your ESP and a Firehose of behavioral data.

Use all your transactional, historical and CRM data for real-time engagement marketing.


General Info and Links

Information and links for Fresh Relevance

Twitter: @frelevance