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DST Applied Analytics Smartcast

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About DST Applied Analytics Smartcast

DST is a Customer Engagement Agency that works with clients to optimise their use of data to create actionable insights. We recognise that this insight needs to inform action, so we use it to help our clients build compelling marketing programmes, blending technology with creative thinking and expert campaign management.

Our aim is to give our clients a competitive advantage by giving them certainty in decision making - helping them deliver more timely, relevant and ultimately financially effective communications.
Our core services include:
- Consulting and Insight
- Database Marketing
- Creative Solutions
- Dialogue Management
- Marketing Technology

We have won a number of awards – Data Strategy Awards, DMA Awards, Financial Innovation Awards and Travel Marketing Awards, for our work in Financial Services, Retail and Public Sector.

DST Company History

DST Applied Analytics was formerly Lateral Group, which was formed in 2008 through a merger of Data Lateral Ltd, Dialogue Solutions and Howitt to offer Integrated Communications Management solutions.

Lateral Group were purchased by DST Systems Inc in August 2011 and this resulted in its rebrand to DST Applied Analytics.

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Products and services

SmartCast is DST’s enterprise class email management solution. With SmartCast organisations can build, manage and broadcast simple or dynamic data-driven email communications.

SmartCast can be used off-the-shelf as a stand-alone product, or a managed service.

Being a Customer Engagement Agency with full breadth of data driven customer engagement services, DST’s USP is the managed service we offer with a highly skilled team of email experts, planners, developers and consultants who work with clients to convert their data into timely, relevant and highly effective email campaigns to realise their customer engagement objectives while achieving above industry response rates and results.

General Info and Links

Information and links for DST Applied Analytics Smartcast

Twitter: @DSTtalks
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