dotdigital engagement cloud is the email marketing platform that lets companies use transactional and behavioral data to design, test and send powerful email campaigns. dotdigital group is a global company with more than 200 employees and a portfolio of B2C and B2B clients across 150 countries. Key customers include Converse, Vizio, Oliver Sweeney, DHL Express and TUI Group.
dotdigital engagement cloud has a flexible API that allows businesses to connect to any system. Pre-built integrations include Salesforce, Microsoft Dynamics CRM and Magento Commerce. dotdigital is the only Magento Premier Technology Partner for marketing automation.
dotdigital company history
dotdigital Group PLC was founded in 1999 by three digital marketing entrepreneurs: Tink Taylor, Simon Bird and David Ivy. The email service arm of the business proved so popular that the drive and investment for the business became focused on the ESP. The spirit for innovation and continuous development remains and the dotmailer platform is continuously developed to add more value for marketers. Previously known as dotmailer, in 2018 the platform was rebranded dotdigital.
dotmailer counts among the awards won, the UK National Business Awards, European Business Awards (2013), Ruban d’Honneur and the Deloitte’s Fast 500 (EMEA)
Products and services
dotdigital Engagement Cloud includes advanced features and email marketing tools, with a fundamental difference. Each one is built around technology that makes advanced tasks extraordinarily fast and easy to perform.
Drag & drop email creation tool enabling marketers to build and re-design emails in minutes, with no coding skills needed. Features Liquid Script, an image manager, colour themes, building blocks and the ability to add videos. Marketing automation
Users can visually map out automated campaigns with Program Builder. Create decisions based on customer behaviour, date, event, lead score or segmentation rule. Lifecycle Marketing
From welcome to abandoned cart and re-engagement campaigns, build automated email programs that engage customers throughout their journey. Personalisation
Send custom emails at scale with dynamic content. Create campaign specific landing pages that are on-brand, responsive and personalized. Database management
Segment based on any customer data held from geographical to behavioural to transactional data, for a relevant and scalable database. Report in real time on ROI from campaigns. App Directory
dotdigital Engagement Cloud integrates out-the-box with key systems including Salesforce, Magento, Dynamics CRM and Saleslogix. Build your own marketing cloud by extending dotmailer with vetted apps.
Clients are supported by a dedicated Account Management team, a 3-tier technical support team and migration, onboarding and integrations teams, as needed.
Take a look inside dotdigital Engagement Cloud (dotmailer)
General Info and Links
Information and links for dotdigital Engagement Cloud (dotmailer)