Glossary of terms
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Request for information (RFI)

A request for information (RFI) asks specific questions about the services an email marketing vendor provides. It is usually a relatively short document and is ...

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Total cost of ownership (TCO)

Total cost of ownership (TCO) is a financial estimate to help you determine the direct and indirect costs of a product or system. By calculating TCO, you can ...

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API (application programming interface)

An application programming interface (API) is exactly what it sounds like - it's an interface between one software program and another. This allows the two to ...

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Return on investment (ROI)

The return on investment (ROI) is the ratio of profits gained in relation to the investment. ROI is usually expressed as a percentage. Although some benefits ...

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Unique selling point (USP)

Unique selling point (USP) is a marketing concept that indicates differences among other similar suppliers or products. A supplier might have one or more USPs. ...

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Cost per mille (CPM)

In email marketing, CPM is the price for sending a thousand email messages. Email service providers commonly use CPM as the variable part of their pricing. The ...

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Requirements

The generic definition of a requirement is "something essential to the existence or occurrence of something else." In business, requirements refer to ...

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