Email marketing
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ESP Data hosting and send server locations 2020

In light of the news around the EU court and Privacy Shield data location. We are crowdsourcing an overview of ESP current hosting and sending server ...

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How many Email Software Companies (ESPs) should be on your short list?

How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question ...

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How  changes in ESP landscape affect clients: Acoustic, Epsilon, Yes Marketing (part 2)

Change is a constant in the world of email marketing There were some major changes in the enterprise ESP space if you look from the client perspective. It’s ...

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Choosing the Best Email Marketing Solution for your Franchise or Retail Chain

Email marketing has one of the best Return on Investments for franchises. Every franchise business has unique requirements when it comes to email marketing ...

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Starting with a new ESP? Make sure you are in the feedback loop

One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive. Receiving a few complaints is no big ...

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Are all ESPs equal? 4 must-know ways to lift the RFP curtain

The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be ...

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How Email Marketing Automation can save you time: it’s in the Data

The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help ...

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Email marketing software innovation for 2013 and beyond

Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new ...

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How Agencies miss the mark in an email marketing pitch

Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a ...

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The future of email marketing software

I had the pleasure of talking to more than 25 email marketing software providers last year. During the compilation of the Email vendor selection guide 2011. Of ...

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Is your email marketing solution measuring up?

Email marketing is highly measurable, that has always been one of its strong points. You can measure who opened and clicked in your emails. Who unsubscribed, ...

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Why send out an RFP?

In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? ...

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