Email marketing

In light of the news around the EU court and Privacy Shield data location. We are crowdsourcing an overview of ESP current hosting and sending server ...

How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question ...

Change is a constant in the world of email marketing There were some major changes in the enterprise ESP space if you look from the client perspective. It’s ...

Email marketing has one of the best Return on Investments for franchises. Every franchise business has unique requirements when it comes to email marketing ...

One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive. Receiving a few complaints is no big ...

The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be ...

The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help ...

Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new ...

Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a ...

I had the pleasure of talking to more than 25 email marketing software providers during the compilation of the Email vendor selection guide. Some of  these ...

Email marketing is highly measurable, that has always been one of its strong points. You can measure who opened and clicked in your emails. Who unsubscribed, ...

In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? ...

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