Email marketing

How many Email Software Companies (ESPs) should be on your short list?

“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.

What to look for when shopping for an email and ecommerce integration

A newsletter is a great way for an e-shop to show what it has to offer. Subscribers can get acquainted with the products and get to know the latest offers. Before long, however, you will need an integration between your ecommerce system and the emails that you send out.

Starting with a new ESP? Make sure you are in the feedback loop

One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive. Receiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability. That’s why, when selecting an email service provider, you always […]

Are all ESPs equal? 4 must-know ways to lift the RFP curtain

The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are […]

How Email Marketing Automation can save you time: it's in the Data

The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help to releave the time-pressed email marketer? In this series of posts we will answer exactly what features to look for in a real timesaving ESP. Starting off with […]

Email marketing software innovation for 2013 and beyond

Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new tactics to future-proof relationship with your audience. Part of that is making the best use of email marketing software innovation. What innovations can we expect to see from Email service providers in the upcoming […]

How Agencies miss the mark in an email marketing pitch

Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a pitch. This time we look how it all goes wrong. How Agencies often miss the mark and blow their chances in an RFP Let’s take a look. […]

The future of email marketing software

I had the pleasure of talking to more than 25 email marketing software providers last year. During the compilation of the Email vendor selection guide 2011. Of wihich the 2012 preparations are in full swing.  Some of  these contacts sprung into interesting conversations about email marketing, email tools and life.

Is your email marketing solution measuring up?

Email marketing is highly measurable, that has always been one of its strong points. You can measure who opened and clicked in your emails. Who unsubscribed, how many and from which email. Most email marketing solutions (or ESPs) will offer some kind of basic statistics or reporting module, but what kind of reporting are you […]

Why send out an RFP?

In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? Time and time again, the RFP process fails, not in terms of appointing a vendor, but in terms of finding the right partner to implement […]

Email marketing solutions – the difference between small, mid-market and enterprise

If you’re searching for a right-fit email marketing solution, it is good to know what area of the market you need to look. The earlier you know where to look, the better. Dividing the market is a great way to quickly go from a long to a short list of potential email marketing solutions. It […]

This is what marketers really want from their email marketing agency

When selecting an email marketing agency, you want to meet with the different vendors face to face at one point. Especially when looking for an email agency offering services and not only a self-service email solution. These meetings often take the form of a presentation, demo or (creative) pitch. But what do marketers want from […]
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