Trying to pin down the right ESP, can be tough. ESPs makes promises and offer their feature sets at varying price points. But does more expensive also means ...

Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right ...

Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed ...

Zapier is the most popular online automation solution that aims to make your cross-functional systems and processes more efficient and streamlined so you can ...

AI is getting a lot of attention in marketing. What the best AI category for email personalisation? Tools and techniques will largely depend on your own ...

Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is ...

The perils of “too much tech” can be felt through every business that is dealing with the issue right now. Most marketing organizations use 6-10 different ...

Drip's main focus is on automation and funnels, but can also cover a lot when it comes to email marketing. Is it a good fit for your business? Marketing ...

Wordpress is the most popular CMS. Many Email Service Providers (ESP) offer some type of Wordpress email integration, but that doesn't mean they are a good ...

Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice. But ...

There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better ...

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom ...