Email vendor Selection Articles
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More Expensive Doesn’t Mean Better When it Comes to Email Service Providers

Trying to pin down the right ESP, can be tough. ESPs makes promises and offer their feature sets at varying price points. But does more expensive also means ...

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How to beat Yes-men during your email marketing RFP

Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right ...

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Best-of-Breed or All-in-One marketing software, which serves you better?

Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed ...

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What is Zapier and what are the best Zapier Alternatives?

Zapier is the most popular online automation solution that aims to make your cross-functional systems and processes more efficient and streamlined so you can ...

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Picking the right AI for email marketing personalisation

AI is getting a lot of attention in marketing. What the best AI category for email personalisation? Tools and techniques will largely depend on your own ...

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Customer Data Platforms, the state of European CDPs

Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is ...

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Building a Consolidated Tech Stack

The perils of “too much tech” can be felt through every business that is dealing with the issue right now. Most marketing organizations use 6-10 different ...

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Drip Marketing Automation Review (2021)

Drip's main focus is on automation and funnels, but can also cover a lot when it comes to email marketing. Is it a good fit for your business? Marketing ...

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What is the best WordPress email marketing tool?

Wordpress is the most popular CMS. Many Email Service Providers (ESP) offer some type of Wordpress email integration, but that doesn't mean they are a good ...

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How to get more Email Marketing Vendor Satisfaction [research and 6 step plan]

Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice. But ...

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Changing of ESP? This is how to avoid disaster

There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better ...

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A custom email template design or a pre-made email template, what’s best?

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom ...

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