Email vendor Selection Articles
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How to get the most out of a new CDP: Top Data Experts Share Their Secrets

You might still think of Customer Data Platforms as emerging, but there is a lot of experience in the market. 7 experts share their secrets on best ways to use ...

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These Blind Spots Will Derail Your Email Software Selection (or Worse)

Selecting a new email marketing software is hard enough when you know what you should focus on. But without the right outside help, many RFPs will fail because ...

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Selecting the best Email Workflow Automation tool for your business

Many businesses would love their customers to stay engaged throughout the customer journey. This calls for automation and a special kind. With email workflows ...

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6 Reasons to Choose Open Source Marketing Automation Software

There are many choices for a new email marketing or Automation solution. A few systems are “open source” and these are getting quite popular. Why should you ...

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Is your MarTech stack getting too high?

If you work in a company that invests a lot in martech, chances are you’ve got a towering technology stack. Each platform is bought to offer a solution. But ...

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How to choose the best triggered email provider

A successful triggered email programme might very well be the most engaging tactic in your marketing toolkit. But how to get started and select the best ...

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Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing

The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in ...

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5x How Email Marketing Software Can Make You Go Wow

During an ESP selection most email marketing professionals would secretly want to get WOW-ed and swiped off their feet by what the email software offers. Some ...

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12 prebuilt Email Automation campaign examples you want in your funnel software today

Now that MarTech platforms are starting to offer pre-built email automation campaigns, what are the best cmapaign examples? When should you take pre-built ...

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Faux-facts and emotional shortcuts;  how to ruin an email marketing RFP without even knowing it

When email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer ...

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How to Optimize the RFP Process, Without Losing Your Head

Many marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the ...

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Your invite to the CSA Summit 2019

Is the aim of your daily business to achieve the best possible outcome from sending commercial emails? 10-12 April our friends at the Certified Senders ...

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