Email vendor Selection Articles
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75 Best Lead Generation Tools To Grow Your Business in 2021

With the right strategy, tactics, and software you can build a lead generation machine that works to expand your reach and grow your business. You know, ...

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How to know if data in your marketing automation software is secure.

There is a growing concern about data security. Your business needs to keep a close grip on data security now more than ever. In this article, we ...

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5 Signs Your ESP Is no Longer Your Valentine…and 1 Thing You Can Do About It

As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even ...

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Big Tiny MarTech Trends 2020; Experts share the tips to beat them.

Everybody is talking about the Major trends in MarTech, but most marketers would be helped with a more practical approach with some tips to give direction to ...

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How many Email Software Companies (ESPs) should be on your short list?

How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question ...

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The Complete Guide to Restaurant Email Marketing: Software, Strategy + Examples

In this guide, we’d like to show you how to master Restaurant email marketing and automation. We will walk through delicious and inspiring restaurant campaign ...

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CRM vs Marketing Automation: Differences & Which One Is Right for You

If you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you ...

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Strategy Roadmap for Email Marketing in Travel and Hospitality

Email marketing is one of the best performing channels for the travel and tourism industry. A roadmap to find the right email marketing strategy and software ...

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How to choose Web Push Notification Software (+ tips and examples)

Web push notifications are a great way to promote your content and products. As more companies are considering it, this article will help get insights into the ...

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Email Marketing for Financial Services and Banks (Selection and strategy Guide)

Email marketing for enterprise financial services can be the most effective channel in your arsenal. But you will need to get the strategy right and pick the ...

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How to get the most out of a new CDP: Top Data Experts Share Their Secrets

You might still think of Customer Data Platforms as emerging, but there is a lot of experience in the market. 7 experts share their secrets on best ways to use ...

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These Blind Spots Will Derail Your Email Software Selection (or Worse)

Selecting a new email marketing software is hard enough when you know what you should focus on. But without the right outside help, many RFPs will fail because ...

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