Email vendor Selection Articles

More Expensive Doesn’t Mean Better When it Comes to Email Service Providers

Trying to pin down the right ESP, can be tough. ESPs makes promises and offer their feature sets at varying price points. But does more expensive also means better for you? Turns out, not all the time.

How to beat Yes-men during your email marketing RFP

Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right choice. But a poorly shaped RFP is hardly any better than asking a random email marketer who they “like”. The best selections are based on objective criteria, […]

Best-of-Breed or All-in-One marketing software, which serves you better?

Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed approach, combining several tools? We did research on the differences in satisfaction and what to look for in both. Let’s dig in.

Picking the right AI for email marketing personalisation

AI is getting a lot of attention in marketing. What the best AI category for email personalisation? Tools and techniques will largely depend on your own email marketing strategy. In this article, we’ll look closer at the three key AI techniques that can help you improve the results from your email marketing program.

Customer Data Platforms, the state of European CDPs

Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is that they ingest customer data from many source systems and combine it into a unified customer database that is open for use and connects to other systems. Originally CDPs […]

Building a Consolidated Tech Stack

The perils of “too much tech” can be felt through every business that is dealing with the issue right now. Most marketing organizations use 6-10 different tools on a daily basis, and this presents a lot of issues. Email marketers are starting to think more holistically over the past couple of years. But how can […]

75 Best Lead Generation Tools To Grow Your Business in 2020

With the right strategy, tactics, and software you can build a lead generation machine that works to expand your reach and grow your business. You know, everyone’s goal. Fortunately, lead generation software is not reserved only for fortune 100 companies. There are plenty of affordable lead generation tools to help you catch those leads and […]

Drip Marketing Automation Review (2020)

Drip's main focus is on automation and funnels, but can also cover a lot when it comes to email marketing. Is it a good fit for your business? Marketing Expert and longtime user zoran Orak made an in-depth Drip review with all the feature pros and cons.

What is the best WordPress email marketing tool?

WordPress is the most popular CMS. Many Email Service Providers (ESP) offer some type of WordPress email integration, but that doesn’t mean they are a good choice for your WordPress + email needs. So lets dig in deeper, what’s the best email service provider for WordPress?

How to get more Email Marketing Vendor Satisfaction [research and 6 step plan]

Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice. But once marketers make their choices how satisfied are they with those platforms? We did the research, here is how you can use the outcomes to help […]

Changing of ESP? This is how to avoid disaster

There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better pricing) or out of need (such as deliverability problems). In all cases, changing an ESP is something one should care about and be well prepared for.

A custom email template design or a pre-made email template, what’s best?

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom email template designs and pre-made email templates can be beneficial for your email marketing. The trick is to know how and when to use them.
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