Email vendor Selection Articles
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How to put together a crack team for ESP selection

A good ESP can make the difference between email marketing success or failure. So the right ESP selection team is one of the most effective investments a ...

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Why your ESP needs to buy a social media company

Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was ...

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Terms you should know when selecting an email tool

When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of ...

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What to expect from your ESP

Choosing an ESP is more difficult if you don’t know what to expect from them. Maybe you are thinking about in-house or outsource solutions, and you have some ...

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Evaluating your email vendor

We all evaluate our email vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not ...

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