Email vendor Selection Articles
How to put together a crack team for ESP selection

A good ESP can make the difference between email marketing success or failure. So the right ESP selection team is one of the most effective investments a ...

Why your ESP needs to buy a social media company

Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was ...

Terms you should know when selecting an email tool

When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of ...

What to expect from your ESP

Choosing an ESP is more difficult if you don’t know what to expect from them. Maybe you are thinking about in-house or outsource solutions, and you have some ...

Evaluating your email vendor

We all evaluate our email vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not ...

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