Email vendor Selection Articles

5 Email RFP Resolutions for This Year

If you are thinking of doing an RFP for a new ESP in 2019, you need to make the right New Year’s resolutions. It’s the start of a new year in email marketing. And for many email marketers, the calendar in 2019 includes a date for the contract expiration with their exiting ESP.

Drip Marketing Automation Review (2019)

Drip's main focus is on automation and funnels, but can also cover a lot when it comes to email marketing. Is it a good fit for your business? Marketing Expert and longtime user zoran Orak made an in-depth Drip review with all the feature pros and cons.

What is the best WordPress email marketing tool?

WordPress is the most popular CMS. Many Email Service Providers (ESP) offer some type of WordPress email integration, but that doesn’t mean they are a good choice for your WordPress + email needs. So lets dig in deeper, what’s the best email service provider for WordPress?

How to get more Email Marketing Vendor Satisfaction [research and 6 step plan]

Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice. But once marketers make their choices how satisfied are they with those platforms? We did the research, here is how you can use the outcomes to help […]

Changing of ESP? This is how to avoid disaster

There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better pricing) or out of need (such as deliverability problems). In all cases, changing an ESP is something one should care about and be well prepared for.

A custom email template design or a pre-made email template, what’s best?

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom email template designs and pre-made email templates can be beneficial for your email marketing. The trick is to know how and when to use them.

You’ve Selected an Email Service Provider—Now What?

There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your […]

Cloud Based Email Relay, On-Premise MTA, or Hybrid What Is Best?

As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy. But there is something just as important – the infrastructure you select to set up your email marketing operations.

8 Ways to Save Money When Buying Email Marketing Software

So…you’re investing in a new email marketing software solution and you want to save money. Everyone wants to save money — or at least everyone who is working within a budget. But only looking at out of pocket costs often leads to decisions that are penny wise, pound foolish. Avoid swapping short-term gain for long-term […]

How a Customer Data Platform brings “Data Accessibility by Design”

If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. Free up our professionals to focus on what is driving true business value. If we want to architect our MarTech around the concept of Data Accessibility by design, […]

Port25 Summit Europe: Deliverability experts share their insights

What does deliverability and email marketing take in 2019? We asked some of the speakers and users from the community at the Port25 Summit 2018 to give us a sneak peak of what and their best advice what deliverability takes in 2018 and beyond, including new protocols, legislation, business and new techniques. Here is what […]

How the right ESP can skyrocket your email ROI

How do you get more ROI from your email marketing campaigns? Is it all about what you write and send? Not really. Your email ROI is influenced by the very first step you take – choosing your ESP. Let’s see how you can make a choice, that will boost your ROI from the very beginning.
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