Email vendor Selection Articles

Going all-in with eCommerce personalization? Consider these 4 things first.

If you’re serious about eCommerce personalization, it needs to be on the top of your list when selecting marketing technology. But what is the best approach to evaluate your options?

75 Best Lead Generation Tools To Grow Your Business in 2020

With the right strategy, tactics, and software you can build a lead generation machine that works to expand your reach and grow your business. You know, everyone’s goal. Fortunately, lead generation software is not reserved only for fortune 100 companies. There are plenty of affordable lead generation tools to help you catch those leads and […]

11 Best Free HTML Email Template Builders & Editors (Reviewed & Compared)

Most email service providers have an email editor for creating campaigns, but few offer what an email marketer truly needs. We compared the free email editors for designing responsive emails. Here is what you should be looking for when choosing the best responsive email editor.

How to know if data in your marketing automation software is secure.

There is a growing concern about data security. Your business needs to keep a close grip on data security now more than ever. In this article, we explain one of the best ways of making sure that happens.

5 Signs Your ESP Is no Longer Your Valentine…and 1 Thing You Can Do About It

As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even more true as ESPs evolve into sophisticated marketing platforms, or become integrated with other platforms for omnichannel marketing.

Big Tiny MarTech Trends 2020; Experts share the tips to beat them.

Everybody is talking about the Major trends in MarTech, but most marketers would be helped with a more practical approach with some tips to give direction to new trends and developments. That is why we started this year with our first Big Tiny MarTech Trends expert overview.

5 Email RFP Resolutions for 2020

If you are doing an RFP for a new ESP email marketing software in 2020, you need to use the right process. Here are the (New Year’s) resolution to get you through a smooth email software selection in 2020.

How many Email Software Companies (ESPs) should be on your short list?

How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question will pop up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want the selection to take unnecessarily long, at the same time you want to be able to compare and evaluate multiple options.

The Complete Guide to Restaurant Email Marketing: Software, Strategy + Examples

In this guide, we’d like to show you how to master Restaurant email marketing and automation. We will walk through delicious and inspiring restaurant campaign examples. Get the strategy right and pick the best tools for automated email marketing. So go on a ride with us with this guide specific to email marketing for restaurants and bars.

CRM vs Marketing Automation: Differences & Which One Is Right for You

If you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you can expect from them and what the differences are.

Strategy Roadmap for Email Marketing in Travel and Hospitality

Email marketing is one of the best performing channels for the travel and tourism industry. A roadmap to find the right email marketing strategy and software partner that will grow your business.

How to choose Web Push Notification Software (+ tips and examples)

Web push notifications are a great way to promote your content and products. As more companies are considering it, this article will help get insights into the applications of push messaging and if it is right for you to push forward. With examples, tips and criteria to consider when choosing a web push notification software.
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