Forrester Wave email marketing vendors 2018 – our analysis

Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report q2 2018. The Wave report gives an overview of how participating email service providers in the Enterprise segment for B2C marketing rank compared to each other.

Drip Marketing Automation Review (2018)

Drip’s main focus is on automation and funnels, but can also cover a lot when it comes to email marketing. Is it a good fit for your business? Marketing Expert and longtime user zoran Orak made an in-depth Drip review with all the feature pros and cons.

Strategy Roadmap for Email Marketing in Travel and Hospitality

Email marketing is one of the best performing channels for the travel and tourism industry. A roadmap to find the right email marketing strategy and software partner that will grow your business.

Why a Customer Data Platform (CDP) Will Be the Next Evolution of Your Marketing Automation

Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation. The evolution didn’t stop there. It is time for a Customer Data Platform (CDP). 

Marketing automation is only about timing – forget the rest

What are the two most fundamental reasons for deploying marketing automation in your B2B company? Which marketing automation functionality are you actually going to use? Which ones can you leave for what they are? You’ll read it in this article.

Parserr Review: Using a Parser Software to Automate Email Data Extraction

For business owners, extracting useful information from direct inquiries, invoices, receipts, replies to your newsletters and other important documents can be stressful.
Lets look at what an email parser is and what you should look for as well as an inner-workings review of Parserr — an email parser software that automates the data extraction process.

Empowered Email Marketing Software Buying, 7 Tips

We’re dealing with an odd gap in the email service provider (ESP) industry these days because buyers are reluctant to open up about what they really need. I often hear anecdotal stories about buyers who withhold important information during the ESP selection only to make their already bad situation worse.

5 considerations when buying marketing automation software, you hadn’t thought of yet

Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five considerations when buying marketing automation software, illustrated by Teslas, biking vacations and Italian ice cream.

Behavioral email marketing: 4 examples and the tools you need to change your business forever

There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters. What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?

ESP or sender? You are Invited to the CSA Summit 18 – 20 April Frankfurt

Meet the email industry at the CSA Summit 2018 and get involved in discussions on current trends, deliverability, trends, legal and email innovations.