A custom email template design or a pre-made email template, what’s best?

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom email template designs and pre-made email templates can be beneficial for your email marketing. The trick is to know how and when to use them.

You’ve Selected an Email Service Provider—Now What?

There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your […]

Cloud Based Email Relay, On-Premise MTA, or Hybrid What Is Best?

As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy. But there is something just as important – the infrastructure you select to set up your email marketing operations.

8 Ways to Save Money When Buying Email Marketing Software

So…you’re investing in a new email marketing software solution and you want to save money. Everyone wants to save money — or at least everyone who is working within a budget. But only looking at out of pocket costs often leads to decisions that are penny wise, pound foolish. Avoid swapping short-term gain for long-term […]

How a Customer Data Platform brings “Data Accessibility by Design”

If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. Free up our professionals to focus on what is driving true business value. If we want to architect our MarTech around the concept of Data Accessibility by design, […]

Port25 Summit Europe: Deliverability experts share their insights

What does deliverability and email marketing take in 2019? We asked some of the speakers and users from the community at the Port25 Summit 2018 to give us a sneak peak of what and their best advice what deliverability takes in 2018 and beyond, including new protocols, legislation, business and new techniques. Here is what […]

How the right ESP can skyrocket your email ROI

How do you get more ROI from your email marketing campaigns? Is it all about what you write and send? Not really. Your email ROI is influenced by the very first step you take – choosing your ESP. Let’s see how you can make a choice, that will boost your ROI from the very beginning.

6 special transactional email functions you can’t afford to miss

Transactional emails are often the most valuable emails you can ever send. Deliverability is super important, because you don’t just want them to arrive: you need them all to arrive. But there is more to transactional email beyond deliverability, what else is there to improve our transactional emails?

The anatomy of a professional email marketing team

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for. We made an overview including the typical email marketing job descriptions so you know you have the […]

The 6 Essential Features You Need for Email Targeting (with cases)

Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI studies that shows 38 to 1 (or 44 to 1, or 40 to 1) return on investment for every dollar spent on email. Email marketing lets […]