Ways to Optimize the RFP Process, Without Losing Your Head

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Many marketers cringe at the thought of having to put together an RFP at the start of the process when selecting a new email service provider (ESP).

Not only marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the vendor side. If 2018 is the year you run an RFP, here are some tips to make the process easier—or even bypass it altogether…

How Multiple SMTP Delivery Systems can Improve Your Email Marketing

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In the increasingly dynamic digital world, brands compete for their audience’s attention in every space – particularly through email marketing campaigns. So companies will have to look for new ways to improve their email marketing operations and optimize their ROI. When considering long-term strategies many email marketers don’t consider using more than one email delivery […]

10 Marketing Experts share the future transformations of MarTech

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Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing.

How many Email Software Companies (ESPs) should be on your short list?

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“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.

Choosing Features Over Support? Good Bye, ROI!

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You know customer support is important when choosing an Email Service Provider (ESP), to ensure you get the service you expect (and you’re paying for). But do you realize just how important customer support is to your bottom line?

GDPR: A new EU-wide data protection framework

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2018, Year Zero for GDPR In 2018, important changes will be made to the regulatory landscape for the protection of personal data in Europe. The General Data Protection Regulation (GDPR), which substantially alters the applicable rules, will take effect on 25 May 2018.

What type of email editor is good for you and why

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In choosing the right email platform, it is worth to focus on the types of email template editor potential platform offers.

Find out how much control you have over the end message and if you’ll be able to effectively use your team’s skills to conduct email strategy you set for yourself.

How to select a high volume Mail Transfer Agent (MTA)

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What is the best solution when choosing a high volume MTA? When selecting a Mail Transfer Agent (MTA), it is not just a technical question, it is important to see the differences and features to look for. So, how does a sender select a high volume MTA for their emails? This important question I’ll answer […]

You’ve Selected an Email Service Provider—Now What?

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There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your […]

All ESPs look the same. This is how they’re different.

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Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content editing, segmentation, triggers, split testing, auto-responders and marketing automation. In discussions, you hear: “All ESPs do basically same thing.” But is it true? Are they identical twins? Perhaps […]