Port25 Summit Europe: Deliverability experts share their insights

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How the right ESP can skyrocket your email ROI

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How do you get more ROI from your email marketing campaigns? Is it all about what you write and send? Not really. Your email ROI is influenced by the very first step you take – choosing your ESP. Let’s see how you can make a choice, that will boost your ROI from the very beginning.

6 special transactional email functions you can’t afford to miss

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Transactional emails are often the most valuable emails you can ever send. Deliverability is super important, because you don’t just want them to arrive: you need them all to arrive. But there is more to transactional email beyond deliverability, what else is there to improve our transactional emails?

The anatomy of a professional email marketing team

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As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for. We made an overview including the typical email marketing job descriptions so you know you have the […]

The 6 Essential Features You Need for Email Targeting (with cases)

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Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI studies that shows 38 to 1 (or 44 to 1, or 40 to 1) return on investment for every dollar spent on email. Email marketing lets […]

The Complete Guide To Choosing The Right CRM

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Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws expect companies to manage, collect and use their customer data well. If your business doesn’t currently use a CRM, it’s definitely time to make the move.

Knowledge is Power: Getting the Best Email Marketing Training

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Knowledge is power. In my many years as a marketing strategy consultant, I gave and saw a lot of training. But not every training is the same. It’s important to get the right type. So, from my experience, here is a guide to the email marketing training options out there.

Forrester Wave email marketing vendors 2018 – our analysis

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Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report q2 2018. The Wave report gives an overview of how participating email service providers in the Enterprise segment for B2C marketing rank compared to each other.

Drip Marketing Automation Review (2018)

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Drip’s main focus is on automation and funnels, but can also cover a lot when it comes to email marketing. Is it a good fit for your business? Marketing Expert and longtime user zoran Orak made an in-depth Drip review with all the feature pros and cons.

Strategy Roadmap for Email Marketing in Travel and Hospitality

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Email marketing is one of the best performing channels for the travel and tourism industry. A roadmap to find the right email marketing strategy and software partner that will grow your business.