We’re dealing with an odd gap in the email service provider (ESP) industry these days because buyers are reluctant to open up about what they really need. I often hear anecdotal stories about buyers who withhold important information during the ESP selection only to make their already bad situation worse.
Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five considerations when buying marketing automation software, illustrated by Teslas, biking vacations and Italian ice cream.
Tags: marketing automation 
There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters. What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?
Meet the email industry at the CSA Summit 2018 and get involved in discussions on current trends, deliverability, trends, legal and email innovations.
According to Forbes, Ecommerce’s share of commerce will be double compared to 4 years ago. So if you plan to grow your ecommerce business this year, you’ve made a smart decision. As you evaluate the pros and cons of different marketing automation providers, what are the must haves on your list? There’s nothing worse than […]
Have you investigated if your email service provider is on the right side of the law with the new GDPR? Under GDPR being compliant means that you need to have a GDPR compliant email service provider and you need to be fully prepared or you both will be at risk of fines.
Tags: gdpr 
Many marketers cringe at the thought of having to put together an RFP at the start of the process when selecting a new email service provider (ESP).
Not only marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the vendor side. If 2018 is the year you run an RFP, here are some tips to make the process easier—or even bypass it altogether…
In the increasingly dynamic digital world, brands compete for their audience’s attention in every space – particularly through email marketing campaigns. So companies will have to look for new ways to improve their email marketing operations and optimize their ROI. When considering long-term strategies many email marketers don’t consider using more than one email delivery […]
Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing.
“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.