Email vendor Selection Articles

Here you will find the articles to help select, manage and evaluate your email service provider.

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5 keys for a succesful MarTech RFP in 2021

There will be a surge in RFP activity in 2021. Many brands who planned to take a look at their ESP in 2020, put it on hold because of COVID-19. In the coming ...

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15+ Best Online Course Platforms in 2021

Online courses are more popular than ever. With so many customers eager to learn is a big opportunity for anyone who wants to have their own course. To ...

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What is Brick-and-Mortar & What does retail store success look like?

A brick-and-mortar store is a business with at least one physical location. The world of brick-and-mortar retail is ever-evolving. Today’s physical retail ...

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Get inspired: Learn What Makes the Best Customer Loyalty Marketing Program

Returning customers are the lifeblood of any business. After new clients are acquired, marketers want them to be loyal. But how? Learn how to make a Customer ...

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Marketing tech podcast – How to select the right email marketing platform

Whether you're a pop and mom shop, an SME business, or corporate enterprise, email marketing is probably a marketing channel that you are using! Which ...

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RFPs and your Procurement team: A must-read survival guide

One topic that doesn’t get enough consideration is the role that your procurement team should (and shouldn’t) play in your RFP. When it comes to RFPs, you ...

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11 Best Free HTML Email Template Builders & Editors (Reviewed & Compared)

Most email service providers have an email editor for creating campaigns, but few offer what an email marketer truly needs. We compared the free email editors ...

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Magento Commerce – Everything You Need to Know (2021 Review)

Magento is an eCommerce platform to seriously consider. Let's review Magento Commerce, Magento Open source, and everything you need to know about it. Pricing, ...

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ActiveCampaign Review 2021 – is it right for you? Features, Pros & Cons

ActiveCampaign is a very popular email automation tool. But is it right for you? Let’s find out. In this ActiveCampaign review, we’ll see just how good this ...

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How to sell digital products and downloads online (+ ideas for your products)

Are you looking to sell digital products? Great idea! Digital products—like eBooks, courses, and downloadables—have become immensely popular, and for good ...

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ActiveCampaign Landing Pages Review – Everything You Need to Know

ActiveCampaign recently added landing pages to their marketing automation platform. But has ActiveCampaign managed to meet the expectations? Find out in my ...

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The Complete Guide to eCommerce Email Marketing: Software, Strategy + Examples

In this guide, we’d like to show you how to master eCommerce email marketing and automation. We will walk through eCommerce campaign examples that you should ...

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