The perils of “too much tech” can be felt through every business that is dealing with the issue right now. Most marketing organizations use 6-10 different tools on a daily basis, and this presents a lot of issues. Email marketers are starting to think more holistically over the past couple of years. But how can […]
With the right strategy, tactics, and software you can build a lead generation machine that works to expand your reach and grow your business. You know, everyone’s goal. Fortunately, lead generation software is not reserved only for fortune 100 companies. There are plenty of affordable lead generation tools to help you catch those leads and […]
If you are thinking of doing an RFP for a new ESP in 2019, you need to make the right New Year’s resolutions. It’s the start of a new year in email marketing. And for many email marketers, the calendar in 2019 includes a date for the contract expiration with their exiting ESP.
Tags: rfp 
WordPress is the most popular CMS. Many Email Service Providers (ESP) offer some type of WordPress email integration, but that doesn’t mean they are a good choice for your WordPress + email needs. So lets dig in deeper, what’s the best email service provider for WordPress?
Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice. But once marketers make their choices how satisfied are they with those platforms? We did the research, here is how you can use the outcomes to help […]
There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better pricing) or out of need (such as deliverability problems). In all cases, changing an ESP is something one should care about and be well prepared for.
When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom email template designs and pre-made email templates can be beneficial for your email marketing. The trick is to know how and when to use them.
Tags: email marketing agency 
There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your […]
Tags: implementation 
As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy. But there is something just as important – the infrastructure you select to set up your email marketing operations.
So…you’re investing in a new email marketing software solution and you want to save money. Everyone wants to save money — or at least everyone who is working within a budget. But only looking at out of pocket costs often leads to decisions that are penny wise, pound foolish. Avoid swapping short-term gain for long-term […]
