Most email service providers on the market today will have an email editor for creating email campaigns but few offer what an email marketer truly needs. You should pick your email editing tool carefully. A drag and drop email editor is definitely your best option. Here is what you should be looking for when choosing […]
If you work in a company who invests a lot in martech, chances are you’ve got a towering technology stack. The average enterprise uses 91 cloud services, according to recent study. Each platform is bought to offer a solution. But when does investing in marketing technology (MarTech) become overkill? When is your #martech stack getting […]
If you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you can expect from them and what the differences are.
A successful triggered email programme might very well be the most engaging tactic in your marketing toolkit. But how to get started and select the best triggered email provider? Let’s look at the pros and cons of different email trigger solutions, and the questions you should ask when choosing a vendor.
The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives.
During an ESP selection most email marketing professionals would secretly want to get WOW-ed and swiped off their feet by what the email software offers. Some functionalities have the Power of WOW. They could make your life easier, better and incredibly awesome. Lets zoom in on 5 functionalities you want to be WOW-ed by during the selection process.
Now that MarTech platforms are starting to offer pre-built email automation campaigns, what are the best cmapaign examples? When should you take pre-built templates into consideration when selecting my next ESP?
When email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer even knowing it is happening. It is almost natural to use subjective criteria to separate the email marketing software from one another. Sometimes these shortcuts even come disguised as facts.
Many marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the vendor side. If 2019 is the year you run an RFP, here are some tips to make the process easier—or even bypass it altogether…
Is the aim of your daily business to achieve the best possible outcome from sending commercial emails? 10-12 April our friends at the Certified Senders Alliance (CSA) organise the CSA Summit 2019. You can learn from international email marketing experts, and will find that it pays off.
Trying to pin down the right ESP, can be tough. ESPs makes promises and offer their feature sets at varying price points. But does more expensive also means better for you? Turns out, not all the time.
Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right choice. But a poorly shaped RFP is hardly any better than asking a random email marketer who they “like”. The best selections are based on objective criteria, […]