Transactional emails are often the most valuable emails you can ever send. Deliverability is super important, because you don’t just want them to arrive: you need them all to arrive. But there is more to transactional email beyond deliverability, what else is there to improve our transactional emails?

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for. We made an overview including the typical email marketing job descriptions so you know you have the […]

Knowledge is power. In my many years as a marketing strategy consultant, I gave and saw a lot of training. But not every training is the same. It’s important to get the right type. So, from my experience, here is a guide to the email marketing training options out there.

Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report q2 2018. The Wave report gives an overview of how participating email service providers in the Enterprise segment for B2C marketing rank compared to each other.