Shopify is one of the most popular eCommerce platforms. If you are one of the 1.000.000 online stores on Shopify or considering starting your own online store, listen up.
To increase your sales, it’s time to tap into the best Shopify apps.
The Shopify App Store has a massive collection of premium and free Shopify apps to grow your eCommerce store. Sifting through all Shopify Apps can feel a bit overwhelming, but don’t worry we are here to help.
Below is a selection of the best Shopify apps available. These are used by SMB stores and giant retailers alike. Considering that eCommerce stores now represent $4.28tr revenue, there is no time to waste.
Best Shopify apps for email marketing
Email marketing is a high ROI marketing channel and so should be a priority. The native Shopify email marketing tool isn’t that great for best results. – So let’s look at the best Shopify Apps for email marketing.
Sendinblue is a full email marketing solution. It offers a drag-and-drop email designer, statistics, simple automation, and free templates. It’s on our list of best Shopify apps, because of the ease of use, and direct integrations available.
With SendinBlue automation you can create abandoned cart, anniversary, and promotional campaigns. Of course, if you want to send out a regular newsletter there are many templates to choose from.
A smart Shopify Merchant creates automation triggers based on page visits and in-store visitor behavior. You can start for free with SendinBlue, a great way to check out the app and send up to 300 mails daily for free. Paid version starts at 19 euros.
2. SwiftERM Predictive Personalisation
SwiftERM is a predictive personalization app for eCommerce marketing.
Personalization is crucial to eCommerce growth. We all know what segmentation looks like with grouping our audiences, but segmenting isn’t nearly as powerful as true personalization.
SwiftERM offers predictive personalization software. The Shopify App identifies what each consumer is most likely to buy next and automatically suggests the purchase. Often before the consumer has started looking for it. The result is higher CLV, AOV, CTR, etc. Critical, and most satisfying, your RoR figure gets smaller.
The SwiftERM Shopify app is 100% automatic. So it requires zero human input. Making it one of the best Shopify apps to increase sales without extra effort to run.
SwiftERM uses a predictive analytic algorithm to calculate which products each individual consumer in your database will buy next. It delivers an average ROI of 1500%. There are a lot of email statistics in your Shopify environment. Bring your marketing and lead nurturing strategies together in the same connected Shopify store.
3. Klaviyo Marketing Automation
Klaviyo is one of the best Shopify Apps for email marketing and marketing automation. 260,000+ customers use Klaviyo for automation and driving sales.
There’s only one blueprint to grow your Shopify store: Get new customers, increase customer retention, purchase frequency, and value.
- Personalization and targeting features
- Pre-built automation templates for lead capture and customer retention
- Templates for forms and emails
- SMS marketing
Klaviyo’s additional reporting is useful with detailed insights on:
- Website visitors
- Your loyal subscribers
- Your established customers
These reports fuel your email marketing and automation strategy. Know how much money you make from each campaign.
Klaviyo offers three price plans. The free version has a limit of 250 emails, and 50 SMS contacts. The Email plan ($12/month) unlocks all features for up to 500 email contacts. Then there’s the $5/month SMS plan for SMS marketing. As your subscriber list grows, you pay more per plan.
What users have to say
Klaviyo has a 4.2/5 rating in the Shopify app store. People who love the app rave about the high number of useful features. Try Klaviyo today.
Omnisend is an email marketing, automation and SMS marketing app. It’s used by 70,000+ marketers who want to increase sales and reduce workload.
Omnisend offers pre-built automation workflows, email templates, list management, SMS and push notifications. It stands out for its strength in customer support and ease of use (G2 rating of 9.3 in the category).
Why you should consider Omnisend:
- Reduce workload with automation workflows
- Select from useful, beautiful email templates
- Improve sales with targeted segmentation
- Keep track of activities with sales dashboard and performance reports.
Omnisend has 3 plans. Free plan has a limit of 250 subscribers. The other two plans are Standard ($16/month) and Pro ($59/month). These two plans offer more features and a bigger contact list. You can get started here for free.
What users have to say
Customers love the ease of use of Omnisend. One user liked the simplicity of automations and easy interpretation of data. The app has a 4.7 rating in the Shopify store.
Best Shopify apps for marketing
You can have the best store design, an exquisite collection of products and the best prices. They won’t mean a thing unless the world knows about your brilliant store. With the following apps you can generate buzz for your store and let customers know you exist.
5. OSI Affiliate
OSI Affiliate is an interesting Shopify app for Ecommerce referral marketing. You use it for social media marketing, influencer marketing, and promo code distribution.
Influencers will promote. you with branded promo codes. The website has a network of affiliates and influencers who’ll promote your products and services.
ReferralCandy is an app that online businesses use to run customer referral programs. This referral marketing app handles all aspects of your referral program. From tracking referral sales to automatic rewards payout.
ReferralCandy has been in the business for 10 years. They serve 30,000 brands to use word-of-mouth to turn their customers into their marketing team.
- Rewards are automatically paid out. ReferralCandy frees up your time so you can run your business.
- ReferralCandy tracks your referrals to help you understand how much extra sales you make.
- ReferralCandy helps you deal with fraud and spam so that you can maximize your returns.
ReferralCandy costs $49/month. You can get started with a free month’s trial.
What users have to say about ReferralCandy
Most reviews point to the excellent customer service and ease of use of the app. It’s rated 4.8/5 stars on the Shopify app store.
Opinew is a Shopify app for product review collection. The app comes with a feature to include customer videos and photos.
Users can import reviews from eBay, Amazon, and AliExpress to add social proof to your store. When visitors read other customers’ reviews, they feel more confident buying from you. Opinew also has an SMS/email management system to submit review requests from customers.
Opinew improves conversion rates, builds your store’s authority, and boosts SEO. Making it ideal for Shopify store owners.
Opinew offers dynamic pricing ranging from $9 to $499. Before you pay you can opt for a 14-day trial.
What users have to say
Customers have raving reviews regarding the support. Most 5-star reviews mention how support assisted them with different issues.
ContentStudio is a content marketing and social media management platform. You manage, schedule, and track content across all major social media platforms. All from a single interface. 70,000+ people use it for their social media content management.
ContentStudio provides many features to advertise your content. It integrates with design tools like Canva and Crello. This cuts out the need for any third-party tools.
The service is available in 4 plans. PRO ($49/month) for solo marketers. Small ($99/month) Medium $199/month) and Large ($299/month) for businesses and agencies. Sign up for ContentStudio today.
What users have to say
Users praise the discovery feature, along with the quality of support customers get.
Best Shopify apps for sales
You don’t have to yell ‘buy, buy, buy!” to get sales. Use smart apps to add prices, create product designs and manage sales. Let’s have a look at them.
9. HubSpot CRM
HubSpot CRM is an all-in-one marketing system. Organize, track, and nurture your leads and customers. And the best part is that Hubspot CRM is a free Shopify app. It’s great for testing but to take full advantage you’d quickly go for the paid plans.
The HubSpot Shopify app syncs your online store data with HubSpot. It uses this data to personalize and automate your marketing campaigns. Set up your marketing strategy with campaigns for new and old customers, and all your site visitors. HubSpot is very popular, if you are looking around, here is our list of HubSpot alternatives.
HubSpot CRM tracks all your interactions with customers. This data gets stored and available for you in a tidy timeline. This will help you better tailor your approach when reaching out to prospects.
You can create and sell custom products with the Printify Shopify app. The best part? You only need to create and sell your designs. Printify takes care of the production. printing and shipping. This is great for dropshippers and store owners who want to reduce their workload and focus on selling.
Some cool Printify features include:
- 3D mockup generator to check how your products will look with your designs
- A catalog of 250+ products
- Print providers in 90+ countries for faster order fulfillment
- Free plan which you can use for up to 5 stores
Printify comes with two plans.
The free plan offers unlimited designs, 5 store support, a mockup generator, and 24/7 support. The paid plan is $29/month and includes a self-serve help desk. You also get a 20% discount on all products you source.
What users have to say about Printify
Customers especially like the mockup print generator and the ease of use of the app. Others like the quality of products while some have complained about shipping times. The app has a 4.2 rating in the app store.
Spocket is one of the best Shopify apps for US and EU dropshippers. Through the Spocket marketplace, you can search for ideal dropshipping products based on your needs.
Any Shopify merchant can single out the suppliers with physical locations closest to your store’s customers. Reducing delivery and product shipping times (and keeping your buyers happy).
Spocket is handy when it comes to Shopify dropshipping automation. A one-click import feature adds unlimited products to your eCommerce store, with descriptions and images included. Order fulfillment automatically sends orders to the corresponding dropship suppliers. Spocket is built with a real-time inventory update feature.
3 out of 4 people prefer to use mobile devices while shopping online. And you can offer the best mobile experience by building a native mobile app. Shopney is the best-rated Shopify mobile app builder with +450 customer reviews and 5.0 overall rating in Shopify App Store.
It provides you with fast check-out to decrease abandoned cart rate. And you can send push notifications for free and save on your marketing budget. Also, you can put live chat on your store to personalize your customers’ shopping journey.
With Shopney, you can turn your Shopify store into a mobile app without a single line of code or design skills. Shopney has 24/7, multilingual customer support. And you can have a native iOS and Android app localized into 21 languages to sell globally!
Top features of Shopney:
- 8 different layout options to make sure your products look appealing.
- In-app live chat to stay in direct contact with your shoppers.
- Automated abandoned cart and back-in-stock notifications to recover sales.
Free trial is available for 30 days, then for $99 per month.
Best Shopify apps for conversion
Customer journey optimization is a beautiful practice. Make their shopping experience enjoyable. Give your customers reasons to sign-up for your mailing lists and buy from you. Let’s look at Shopify apps that let you do this.
13. Free Shipping Bar
How often do you add one or two more extra items to your cart to get it over that threshold for free shipping? We’ve all done it. Shopify has a plugin for this.
The Free Shipping Bar app is a way for store owners to add a customizable topbar, displaying a free shipping offer.
According to recent data, 88% of consumers would shop at a site online if they were promised free shipping. This plugin will cost you nothing and will help boost sales and increase average cart value. So what are you waiting for?
14. Bundle Upsell
What is one of the best ways to skyrocket your average order value? Upsell.
Upselling is where you create opportunities for customers to buy related products. Up-selling is used everywhere because it’s tried and true.
This Shopify plugin shows products related to items in the customer’s cart. It encourages buyers to spend more money. Bundle Upsell allows you to create custom bundles for any of your products in just a few clicks.
15. Sixads (Facebook, Google Channel+Feeds)
Sixads is a Shopify traffic app for store owners who want their ads to perform. By running ads on social media and Google, you can increase your store sales in a few hours. The app optimizes ads to reach most likely-to-convert customers. All you have to do is approve ad text and visuals, then set the budget and audience targeting.
Some highlights of the app include:
- 100k store owners using worldwide
- Quick and easy setup – in 2 mins
- No need for any previous experience.
- Three advertising platforms in one – no need to manage three different accounts
- Automated ad management feature
The Sixads app starts from $14.99/month and goes up according to the features you use.
What users have to say about the app
New shop owners praise how Sixads helps get their stores in front of their audience. The app has a rating of 4.5 on the Shopify app store.
16. LeadGen App
LeadGen App is a form builder focused on improving conversions. Building enticing forms is very easy with this intuitive app. You can convert up to 5X traffic into leads and customers.
The features include multi-step forms, conditional logic forms, A/B testing, Geo-Targeting, and more. LeadGen stands out from other form builders because of the control it gives you over form design. The forms are interactive. Visitors can engage with pictures, multiple-choice options, and form fields. Interactive forms have two advantages. You can collect rich lead information and your visitors have an engaging interaction.
To get the LeadGen app, you’ll have to sign-up from their website. Pricing starts at $49 per month. If you want up to 100 forms a month, you can choose the $99/month plan.
What users have to say
Most customers appreciate the sleek design of the forms. Users also say they like the customization and form optimization options.
Best Shopify apps for customer service
It’s a wonderful feeling when someone buys from you for the first time. It’s more gratifying when they return to buy again. For return customers, you need top-notch customer service. Let’s review apps to get you there.
Userlike is a live chat Shopify app. Live chat is one of the most popular channels to connect with visitors on your Shopify eCommerce store.
Instead of searching for your contact form, visitors can start a chat with your customer service directly on the page. Guide your visitors throughout the entire website experience, unlike phone and email. This is the advantage of the real-time, on-site nature of live chat. Keep them company from the landing page till check out.
Answer questions at an early stage, generate leads, and raise your conversion rates.
Userlike comes with powerful features like customized chat windows, canned messages, and intelligent routing. Userlike offers chatbots and integrations with messaging apps like WhatsApp. Adding the free Shopify App Userlike integration to your site is simple.
18. Wishlist Plus
If you don’t already have Wishlist on your website, then you’re missing out. According to Metrilo, adding a wish list to an e-commerce site boosts sales by 19.3%. This statistic alone should have you racing to get Wishlist Plus right away.
Not only is it easy to install and customize, but the user doesn’t even have to log in to use the feature. Keep track of user activities with Wishlist’s smart dashboard. Owners can use this information to better their site and increase sales.
SmartInbox is an eCommerce tool for managing communication.
Businesses manage all messages from the web and social media in a single dashboard. eCommerce teams assist their customers, focus on actions, and never miss any messages.
This smart help desk will improve your customer communication and eliminate any missed messages. All in a single workspace. Some benefits of using SmartInbox are:
- Work with teams across an inbox
- Find key customer details easily
- Ai suggested replies
- Combine messages from different social channels
The app is in beta, due to launch soon.
HelpCenter is a customer service app for eCommerce. HelpCenter offers an FAQ builder, help desk ticketing system, tabs for product pages, and live chat.
So what makes HelpCenter stand out? Why would you choose it above other similar apps? HelpCenter:
- Offers drag and drop editing for an easier work process
- Manages all inquiries from many channels: email, chat, or FB Messenger in a single HelpDesk
- Works with several shops under one account
- Is free to sign up for
HelpCenter includes 50 tickets/month in the free forever plan. When you’re ready to scale up. You can choose from a few plans, with the most expensive one coming at a meager $12.99/month. This plan includes all HelpCenter features and support for 17000 tickets a year.
What users have to say
Users appreciate the functionality, customization, ease of use. Product tabs and live chat seem to be the most liked features. HelpCenter has a rating of 4.8 in the app store.
Other apps worth using
We’ve got two more gems for you. One takes you into the future. The other makes sure people can find you in search results.
Prisync is a nifty Shopify product pricing app. It tracks competitor prices for you, dynamically adjusts your prices, and keeps you informed with alerts about changes.
Created in 2013, it now serves customers in 50 countries. Using Prisync, you can expect to:
- Save time and money on competitor research
- Increase sales with dynamic, shifting pricing
You set up pricing rules for your products based on your costs, and Prisync gives you optimized prices. And it does this up to 4 times a day. You’ll never stay behind on pricing.
Prisync offers a 14-day free trial. After that, you can switch to the premium plan that costs $129/month. If you want advanced reports, analytics, and price history, you can switch to the Platinum plan. It costs $229 a month.
What users have to say
Most customers are satisfied with the accuracy of pricing data and the quick customer support.
22. Plug in SEO
Plug in SEO is a great Shopify app. You can’t run a successful Shopify store without traffic to your site. Organic search and SEO is top of the list to boost traffic and ultimately sales. Over 90,000 Shopify store owners use Plugin SEO to get the most bang for their buck when it comes to SEO.
This SEO Shopify app acts as your SEO assistant. It checks your shop and alerts if there are any issues found. The app reviews essential search engine optimization elements. These include page titles, meta descriptions, page speed, page structure, content freshness, and more.
What are the best Shopify Apps?
So there you have it, the best Shopify apps for 2023. It’s time to take your online store to the next level with some, or all, of these apps. Many of these only take seconds to install. Yet they’re powerful enough to boost conversions and signups.
These Shopify apps have different features and functions, but they’re all designed to increase sales. Try these apps for yourself and see which ones work best for you. Our list makes it more doable for you.