Articles by W. Jeffrey Rice
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How To Pick a Platform That Drives a Uniform Customer Experience

An aligned customer-centric marketing strategy is no longer a luxury, it is a must. Remarkable communication and an aligned customer experience takes effort ...

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A Marketing Technologist, the only way for Marketing and IT to become closer?

Yes, data analysis and software skills are now pillars of a marketer’s knowledge base. Beth Comstock, CMO and SVP of GE, recently went as far to say, “If you ...

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