Articles by: Tony D'Anna
The top 4 topics to review with your ESP and drive results

If you’ve been with your Email Service Provider for a while, it’s possible that the relationship has gotten…comfortable. Here are four strategic fire-starters ...

Using Your Email Software to Create a Data-driven Strategy

While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data ...

Thinking Beyond the Platform: Why Services Matter in Your Hunt For an ESP

When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s ...

The 5 Email Automation Must Haves Online Publishers Didn't Need Yesterday

Online publishers produce a ton of content and their challenge is to get this content in front of readers. Media companies often have limited resources and ...

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