Articles by Tony D'Anna
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The top 4 topics to review with your ESP and drive results

If you’ve been with your Email Service Provider for a while, it’s possible that the relationship has gotten…comfortable. Here are four strategic fire-starters ...

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Using Your Email Software to Create a Data-driven Strategy

While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data ...

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Thinking Beyond the Platform: Why Services Matter in Your Hunt For an ESP

When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s ...

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The 5 Email Automation Must Haves Online Publishers Didn't Need Yesterday

Online publishers produce a ton of content and their challenge is to get this content in front of readers. Media companies often have limited resources and ...

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