Articles by Sandy Hathaway
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17 Questions to Ask to Find the Best Recommendation Engine

If you’re reading this article, you’re either intrigued or already seriously looking to find the best Recommendation Engine for your email marketing program. ...

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Recommendation Engines for Email Marketing

“Micro-targeting,” “hyper-personalization,” “individualized insights” and “one-to-one marketing” are some of the “buzziest” of the “big data” email marketing ...

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