Articles by Peter Duffy
Picking the right AI for email marketing personalisation

AI is getting a lot of attention in marketing. What the best AI category for email personalisation? Tools and techniques will largely depend on your own ...

Machine Learning & the 4 Levers to Next Generation Email Marketing From the Start

The big challenge for email marketers is to systematically improve financial performance and customer engagement. Smart marketers are now focussing on several ...

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