Articles by Michael Linthorst
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CRM or marketing software: what’s the difference?

Contrary to popular belief, CRM and marketing software are not two words for the same thing. It is important to know the differences and overlaps between both. ...

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Starting with a new ESP? Make sure you are in the feedback loop

One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive. Receiving a few complaints is no big ...

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