Articles by: Marco Marini

If you’re an email marketer, you’re into analytics. You have to be. Email marketing offers up all kinds of data for analyzing, and it’s only by doing so that ...

What drives your business? A fundamental question, but often forgotten. Most businesses exist to ultimately generate a profit and sales is the most direct ...

Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration ...

Why isn’t usability ranked higher among the factors to consider when searching for a new email service provider? In fact, why is there so little mention of it? ...

You’ve gone and done it now. You’ve decided a new email service provider is in order and made the decision. All of that was a lot of work, but the real work ...

As your business grows and changes, your email marketing needs change too, and your ESP needs to keep pace…or get replaced. Businesses tend to switch ESPs ...

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