Articles by Marco Marini
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How Long Will It Take To Implement A New ESP?

How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing ...

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The Internal Sales Job: Get the Buy-In When Selecting a New ESP

It might be time for a new email service provider (ESP), either because you’ve outgrown one or you’re tired of one. If so, that means it’s also time for a ...

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21 Questions to Evaluate Even The Best Email Service Providers And See If They Are “the One”

Even with all the work invested in looking at the best email service providers and choosing the one right for you, simply starting with—or sticking with—an ESP ...

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How to Find a Trustworthy Vendor for ESP Customization

If you’re doing enterprise email marketing or email that is in some other way complex--maybe highly segmented for example--you might find that your ESP can’t ...

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Should Relational Database Support Be One of Your Criteria When Choosing an ESP?

If you’re doing an email service provider comparison, you might have noticed ESPs tend to fall into three categories: those for SMBs, the mid market, and the ...

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Migrating to a new ESP: what to move and how

If you thought choosing the new email service provider was a daunting task, now you’re on to the next one, which might be just as daunting: Making the switch. ...

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Slow and Steady: How to launch your new Email Service Provider in stages

If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving ...

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Why ESPs Need a 3rd Party Plugin Marketplace to Survive

The world of apps (short for application, meaning software) is continuing to both grow and change, becoming a bigger part of the B2B world. Email service ...

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