Articles by: Marco Marini

There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences ...

When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really ...

The market offers plenty of advanced functionality that you should be considering — as long as it’s something you’ll use. Here’s a short list of our favorites ...

We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up. We work closely with many ...

Recently, I wrote about avoiding the distractions of “shiny things” when choosing a new email service provider. After posting the article some people contacted ...

As email service providers (ESPs) continue to evolve, new, advanced ESP features are continuously being released. However it isn’t funny if these get in the ...

Although marketing automation solutions are more commonplace today, many marketers are still unsure how they differ from email service providers—and which will ...

The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an ...

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