Articles by Marco Marini
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When Is a Mid-Market Email Service Provider the Right Fit?

There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences ...

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Selecting the Perfect ESP? – Don’t Forget to prepare the implementation

When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really ...

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Advanced Email Marketing Features You Really Do Need

The market offers plenty of advanced functionality that you should be considering — as long as it’s something you’ll use. Here’s a short list of our favorites ...

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The ESP Landscape Is Going Through a Time of Tremendous Change

We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up. We work closely with many ...

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Will Your Marketing Technology Pass the “Shiny Things” Test?

Recently, I wrote about avoiding the distractions of “shiny things” when choosing a new email service provider. After posting the article some people contacted ...

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Tips to Avoid “Shiny New Things Syndrome” When Choosing a New ESP

As email service providers (ESPs) continue to evolve, new, advanced ESP features are continuously being released. However it isn’t funny if these get in the ...

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Marketing Automation vs. Email Marketing Software: Which Is Right for Your Business?

Although marketing automation solutions are more commonplace today, many marketers are still unsure how they differ from email service providers—and which will ...

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The Benefits and Challenges of Running an Email Marketing RFP

The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an ...

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