Articles by Marco Marini
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5 Steps to Start Fresh With a New Email Marketing Provider

The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the ...

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When you need an RFP to find your email service provider…and when you don’t

For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of ...

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Signs Your ESP Is Having Performance Issues

You know how it is… Things are going along smoothly in your ESP relationship, but little by little, it’s getting a tad bit bumpy. A small glitch here, a tiny ...

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How to Take Testing Into Account When Evaluating ESPs

As a part of the work we do with organizations to help them choose the best email service provider (ESP). Email marketers regularly ask, “What do I need to ...

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5 Signs Your ESP Is no Longer Your Valentine…and 1 Thing You Can Do About It

As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even ...

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Comparing ESPs? Forget Apples to Apples—Do This Instead

Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean ...

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When Is a Mid-Market Email Service Provider the Right Fit?

There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences ...

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Selecting the Perfect ESP? – Don't Forget to prepare the implementation

When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really ...

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Advanced Email Marketing Features You Really Do Need

The market offers plenty of advanced functionality that you should be considering — as long as it’s something you’ll use. Here’s a short list of our favorites ...

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The ESP Landscape Is Going Through a Time of Tremendous Change

We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up. We work closely with many ...

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