Articles by: Marco Marini

As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even ...

Email marketing has one of the best Return on Investments for franchises. Every franchise business has unique requirements when it comes to email marketing ...

Many marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the ...

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We’re dealing with an odd gap in the email service provider (ESP) industry these days because buyers are reluctant to open up about what they really need. I ...

You know customer support is important when choosing an Email Service Provider (ESP), to ensure you get the service you expect (and you’re paying for). But do ...

As you work your way through the buying process when choosing a new email vendor or ESP, you will get to the point where you want to see the platform live: the ...

I often see businesses choosing email service providers (ESPs) based largely on price. Later, they discover that ESP wasn’t so cheap after all, for various ...

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