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9 Steps to Making a Bullet-Proof Business Case for Marketing Automation

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter most to your business, and demonstrate the effectiveness of your marketing team. But how to make the perfect business case for marketing automation?

8 Best Practices for Purchasing Marketing Automation Technology

When shopping for marketing automation technology, many marketing teams dive into the vendor selection process because they’re trying to fix a big problem in their current process or to set the stage for rapid expansion. But before choosing a marketing solution, it’s important to do more than define the problem or outline the overarching goal.