Articles by Kath Pay
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Best-of-Breed or All-in-One marketing software, which serves you better?

Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed ...

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How to get more Email Marketing Vendor Satisfaction [research and 6 step plan]

Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice. But ...

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Think Strategy, Not Tactics, When Choosing Email Marketing Technology

This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program. I'd like to start with one major ...

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