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Marketing automation is only about timing – forget the rest

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What are the two most fundamental reasons for deploying marketing automation in your B2B company? Which marketing automation functionality are you actually going to use? Which ones can you leave for what they are? You’ll read it in this article.

5 considerations when buying marketing automation software, you hadn’t thought of yet

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Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five considerations when buying marketing automation software, illustrated by Teslas, biking vacations and Italian ice cream.