Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation. The evolution didn’t stop there. It is time for a Customer Data Platform (CDP).
In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP looks like, hence the title of this post. To best answer the question, we must first understand what a CDP needs to do.
Tags: customer data platform 
The role of people in marketing is changing radically and email vendors need to react to the changing needs of companies. Traditional support like account management and ticketing systems are not future-proof. On-demand support and smart consultancy is what people need. Are you keeping pace?
So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets your marketing automation efforts apart from what others will be doing. Once you know what level of marketing automation you want, it is much easier to […]
Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program. So what are the key elements of marketing automation? And what should you look for?
In the last article was all about Choosing the right behavioral email service for your business when planning to invest in behavioral email. This time we focus on questions to ask a potential supplier. You want to ensure they can meet the initial requirements and on-going needs of your business. So what should you ask a […]
Tags: event driven email 
Nowadays, most ESPs claim to run some form of behavioral/event-triggered email service. For any company looking to invest in this type of activity, finding the right provider for your business can be a challenge. To make an informed decision you need to first decide exactly what it is you need, and secondly understand if the […]
Tags: event driven email