Articles by: Garry Lee

Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved ...

In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP ...

The role of people in marketing is changing radically and email vendors need to react to the changing needs of companies. Traditional support like account ...

So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets ...

Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to ...

In the last article was all about Choosing the right behavioral email service for your business when planning to invest in behavioral email. This time we focus ...

Nowadays, most ESPs claim to run some form of behavioral/event-triggered email service. For any company looking to invest in this type of activity, finding the ...

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